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  1. 210 大学院現代社会文化研究科
  2. 20 紀要
  3. 01 現代社会文化研究
  4. 第36号
  1. 0 資料タイプ別
  2. 03 紀要論文

「消費者アプローチ」による環境配慮型経営の普及に関する一考察 : 「関与尺度」の活用を中心に

http://hdl.handle.net/10191/6357
http://hdl.handle.net/10191/6357
6c94d1c0-9ec7-40d2-a5b1-9e287efd6d5a
名前 / ファイル ライセンス アクション
01_0011.pdf 01_0011.pdf (1.9 MB)
Item type 紀要論文 / Departmental Bulletin Paper(1)
公開日 2008-04-23
タイトル
タイトル 「消費者アプローチ」による環境配慮型経営の普及に関する一考察 : 「関与尺度」の活用を中心に
言語
言語 jpn
キーワード
主題Scheme Other
主題 消費者アプローチ
キーワード
主題Scheme Other
主題 グリーンマーケティング
キーワード
主題Scheme Other
主題 価格感応度
キーワード
主題Scheme Other
主題 関与
キーワード
主題Scheme Other
主題 関与尺度
資源タイプ
資源 http://purl.org/coar/resource_type/c_6501
タイプ departmental bulletin paper
その他のタイトル
その他のタイトル A Study about Diffusion of Eco-conscious Business Management through "Consumer Approach" : Focus on the Application of "Consumer Involvement Scales"
著者 高橋, 寛彦

× 高橋, 寛彦

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高橋, 寛彦

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著者別名
識別子 29
識別子Scheme WEKO
姓名 Takahashi, Hirohiko
抄録
内容記述タイプ Abstract
内容記述 In this article, the author makes clear the definition of "Consumer approach (for diffusion of eco-conscious business management)", especially as contrasted with the context of "Green Consumer Approach". Next, through the review about some leading studies, the author relabels the y-axis on the original "eco-matrix" from "price acceptability" to "the degree of involvement". Furthermore, the techniques for measuring consumer involvement are examined through literature review and in conclusion the author adopts the Aoki's measures for consumers involvement.
書誌情報 現代社会文化研究
en : 現代社会文化研究

巻 36, p. 189-206, 発行日 2006-07
出版者
出版者 新潟大学大学院現代社会文化研究科
ISSN
収録物識別子タイプ ISSN
収録物識別子 13458485
書誌レコードID
収録物識別子タイプ NCID
収録物識別子 AN1046766X
著者版フラグ
値 publisher
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