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「消費者アプローチ」による環境配慮型経営の普及に関する一考察 : 「関与尺度」の活用を中心に
http://hdl.handle.net/10191/6357
http://hdl.handle.net/10191/63576c94d1c0-9ec7-40d2-a5b1-9e287efd6d5a
名前 / ファイル | ライセンス | アクション |
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01_0011.pdf (1.9 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2008-04-23 | |||||
タイトル | ||||||
タイトル | 「消費者アプローチ」による環境配慮型経営の普及に関する一考察 : 「関与尺度」の活用を中心に | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 消費者アプローチ | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | グリーンマーケティング | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 価格感応度 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 関与 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 関与尺度 | |||||
資源タイプ | ||||||
資源 | http://purl.org/coar/resource_type/c_6501 | |||||
タイプ | departmental bulletin paper | |||||
その他のタイトル | ||||||
その他のタイトル | A Study about Diffusion of Eco-conscious Business Management through "Consumer Approach" : Focus on the Application of "Consumer Involvement Scales" | |||||
著者 |
高橋, 寛彦
× 高橋, 寛彦 |
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著者別名 | ||||||
識別子 | 29 | |||||
識別子Scheme | WEKO | |||||
姓名 | Takahashi, Hirohiko | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | In this article, the author makes clear the definition of "Consumer approach (for diffusion of eco-conscious business management)", especially as contrasted with the context of "Green Consumer Approach". Next, through the review about some leading studies, the author relabels the y-axis on the original "eco-matrix" from "price acceptability" to "the degree of involvement". Furthermore, the techniques for measuring consumer involvement are examined through literature review and in conclusion the author adopts the Aoki's measures for consumers involvement. | |||||
書誌情報 |
現代社会文化研究 en : 現代社会文化研究 巻 36, p. 189-206, 発行日 2006-07 |
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出版者 | ||||||
出版者 | 新潟大学大学院現代社会文化研究科 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 13458485 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN1046766X | |||||
著者版フラグ | ||||||
値 | publisher |