@article{oai:niigata-u.repo.nii.ac.jp:00007708,
 author = {高橋, 寛彦},
 journal = {現代社会文化研究, 現代社会文化研究},
 month = {Jul},
 note = {In this article, the author makes clear the definition of "Consumer approach (for diffusion of eco-conscious business management)", especially as contrasted with the context of "Green Consumer Approach". Next, through the review about some leading studies, the author relabels the y-axis on the original "eco-matrix" from "price acceptability" to "the degree of involvement". Furthermore, the techniques for measuring consumer involvement are examined through literature review and in conclusion the author adopts the Aoki's measures for consumers involvement.},
 pages = {189--206},
 title = {「消費者アプローチ」による環境配慮型経営の普及に関する一考察 : 「関与尺度」の活用を中心に},
 volume = {36},
 year = {2006}
}