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中国向けの日本酒ブランドを築くために必要な情報の研究 : 多属性態度モデルに基づいて
http://hdl.handle.net/10191/0002001204
http://hdl.handle.net/10191/000200120423ec0a68-cbc5-4c74-b512-4a9408bff211
名前 / ファイル | ライセンス | アクション |
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||||
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公開日 | 2024-02-21 | |||||||||
タイトル | ||||||||||
言語 | ja | |||||||||
タイトル | 中国向けの日本酒ブランドを築くために必要な情報の研究 : 多属性態度モデルに基づいて | |||||||||
タイトル | ||||||||||
言語 | en | |||||||||
タイトル | Research on the information necessary to build sake branding for China | |||||||||
言語 | ||||||||||
言語 | jpn | |||||||||
キーワード | ||||||||||
言語 | ja | |||||||||
主題Scheme | Other | |||||||||
主題 | 中国 | |||||||||
キーワード | ||||||||||
言語 | ja | |||||||||
主題Scheme | Other | |||||||||
主題 | 日本酒 | |||||||||
キーワード | ||||||||||
言語 | ja | |||||||||
主題Scheme | Other | |||||||||
主題 | ブランディング | |||||||||
キーワード | ||||||||||
言語 | ja | |||||||||
主題Scheme | Other | |||||||||
主題 | 多属性態度モデル | |||||||||
資源タイプ | ||||||||||
資源 | http://purl.org/coar/resource_type/c_6501 | |||||||||
タイプ | departmental bulletin paper | |||||||||
アクセス権 | ||||||||||
アクセス権 | open access | |||||||||
アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||||||
著者 |
李, 哲
× 李, 哲
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抄録 | ||||||||||
内容記述タイプ | Abstract | |||||||||
内容記述 | In this study, I used a multi-attribute attitude model to determine what kind of brand information may help boost the competitiveness of Japanese sake exports to China. The results of a survey I conducted in China revealed that the top three attributes of sake brands most valued by Chinese consumers are 'history', 'raw materials', and 'craftsmanship'. The respondents were then asked to rate four different types of sake brands. The results of the study enabled us to develop a strategy to boost the competitiveness of Japanese sake brands' exports to China. | |||||||||
言語 | en | |||||||||
書誌情報 |
ja : 現代社会文化研究 en : THE JOURNAL OF THE STUDY OF MODERN SOCIETY AND CULTURE 巻 77, p. 151-162, 発行日 2023-11 |
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出版者 | ||||||||||
言語 | ja | |||||||||
出版者 | 新潟大学大学院現代社会文化研究科 | |||||||||
出版者 | ||||||||||
言語 | en | |||||||||
出版者 | Graduate School of Modern Society and Culture, NIIGATA University | |||||||||
ISSN | ||||||||||
収録物識別子タイプ | PISSN | |||||||||
収録物識別子 | 1345-8485 | |||||||||
書誌レコードID | ||||||||||
収録物識別子タイプ | NCID | |||||||||
収録物識別子 | AN1046766X | |||||||||
出版タイプ | ||||||||||
出版タイプ | VoR | |||||||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |