{"created":"2024-02-21T01:18:51.947177+00:00","id":2001204,"links":{},"metadata":{"_buckets":{"deposit":"8483ffb9-fefb-4bf8-92ef-8ff5b112d79e"},"_deposit":{"created_by":4,"id":"2001204","owners":[4],"pid":{"revision_id":0,"type":"depid","value":"2001204"},"status":"published"},"_oai":{"id":"oai:niigata-u.repo.nii.ac.jp:02001204","sets":["428:429:770:1708477536376","453:456"]},"author_link":[],"item_1627361970403":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_7_biblio_info_6":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2023-11","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"162","bibliographicPageStart":"151","bibliographicVolumeNumber":"77","bibliographic_titles":[{"bibliographic_title":"現代社会文化研究","bibliographic_titleLang":"ja"},{"bibliographic_title":"THE JOURNAL OF THE STUDY OF MODERN SOCIETY AND CULTURE","bibliographic_titleLang":"en"}]}]},"item_7_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"In this study, I used a multi-attribute attitude model to determine what kind of brand information may help boost the competitiveness of Japanese sake exports to China. The results of a survey I conducted in China revealed that the top three attributes of sake brands most valued by Chinese consumers are 'history', 'raw materials', and 'craftsmanship'. The respondents were then asked to rate four different types of sake brands. The results of the study enabled us to develop a strategy to boost the competitiveness of Japanese sake brands' exports to China.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_7_publisher_7":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"新潟大学大学院現代社会文化研究科","subitem_publisher_language":"ja"},{"subitem_publisher":"Graduate School of Modern Society and Culture, NIIGATA University","subitem_publisher_language":"en"}]},"item_7_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN1046766X","subitem_source_identifier_type":"NCID"}]},"item_7_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1345-8485","subitem_source_identifier_type":"PISSN"}]},"item_access_right":{"attribute_name":"アクセス権","attribute_value_mlt":[{"subitem_access_right":"open access","subitem_access_right_uri":"http://purl.org/coar/access_right/c_abf2"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"李, 哲","creatorNameLang":"ja"},{"creatorName":"Li, Zhe","creatorNameLang":"en"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2024-02-21"}],"displaytype":"detail","filename":"77_151-162.pdf","filesize":[{"value":"614KB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"objectType":"fulltext","url":"https://niigata-u.repo.nii.ac.jp/record/2001204/files/77_151-162.pdf"},"version_id":"5d0f8e0b-2073-4a8d-b299-c4cbe371590c"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"中国","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"日本酒","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランディング","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"多属性態度モデル","subitem_subject_language":"ja","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"中国向けの日本酒ブランドを築くために必要な情報の研究 : 多属性態度モデルに基づいて","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"中国向けの日本酒ブランドを築くために必要な情報の研究 : 多属性態度モデルに基づいて","subitem_title_language":"ja"},{"subitem_title":"Research on the information necessary to build sake branding for China","subitem_title_language":"en"}]},"item_type_id":"7","owner":"4","path":["456","1708477536376"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2024-02-21"},"publish_date":"2024-02-21","publish_status":"0","recid":"2001204","relation_version_is_last":true,"title":["中国向けの日本酒ブランドを築くために必要な情報の研究 : 多属性態度モデルに基づいて"],"weko_creator_id":"4","weko_shared_id":-1},"updated":"2024-02-21T01:18:58.576582+00:00"}