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  1. 210 大学院現代社会文化研究科
  2. 20 紀要
  3. 01 現代社会文化研究
  4. 第33号
  1. 0 資料タイプ別
  2. 03 紀要論文

世代意識別市場とスキー産業の市場開発戦略

http://hdl.handle.net/10191/1004
http://hdl.handle.net/10191/1004
0f6d9b89-f89e-4587-9441-c0c158987e43
名前 / ファイル ライセンス アクション
18_0194.pdf 18_0194.pdf (666.4 kB)
Item type 紀要論文 / Departmental Bulletin Paper(1)
公開日 2007-04-18
タイトル
タイトル 世代意識別市場とスキー産業の市場開発戦略
タイトル
言語 en
タイトル 世代意識別市場とスキー産業の市場開発戦略
言語
言語 jpn
キーワード
主題Scheme Other
主題 デジタル環境に育つ世代
キーワード
主題Scheme Other
主題 団塊の世代
キーワード
主題Scheme Other
主題 団塊ジュニア世代の消費
キーワード
主題Scheme Other
主題 行動と旅意識
キーワード
主題Scheme Other
主題 スキー産業
資源タイプ
資源 http://purl.org/coar/resource_type/c_6501
タイプ departmental bulletin paper
その他のタイトル
その他のタイトル A Study on the Influence of the Generation Awareness on the Ski Industry
著者 宮崎, 治夫

× 宮崎, 治夫

WEKO 56431

宮崎, 治夫

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著者別名
識別子 56432
識別子Scheme WEKO
姓名 Miyazaki, Haruo
抄録
内容記述タイプ Abstract
内容記述 Along with the decline in customers, the ski industry has been struggling with deterioration in business and bankruptcies. In the context that the consumption consciousness is weakening and the decline in income caused by depression continue to exert great influences on consumer behavior; it is seriously in need of strategy to make new demands in the ski industrial market. When take the generation consciousness differential market into account, the first generation raised in the digital surroundings has been attracting much attention as the holder of new value and consumption style. Based on the analysis of the consumer behavior in the era that the population is aging and the birthrate declining, together with the mass generation whose consumer behavior is active and the mass junior generation, the key is to stipulate market development strategies for different generations.
書誌情報 現代社会文化研究
en : 現代社会文化研究

巻 33, p. 51-67, 発行日 2005-07
出版者
出版者 新潟大学大学院現代社会文化研究科
ISSN
収録物識別子タイプ ISSN
収録物識別子 13458485
書誌レコードID
収録物識別子タイプ NCID
収録物識別子 AN1046766X
著者版フラグ
値 publisher
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