@article{oai:niigata-u.repo.nii.ac.jp:00007748,
 author = {宮崎, 治夫},
 journal = {現代社会文化研究, 現代社会文化研究},
 month = {Jul},
 note = {Along with the decline in customers, the ski industry has been struggling with deterioration in business and bankruptcies. In the context that the consumption consciousness is weakening and the decline in income caused by depression continue to exert great influences on consumer behavior; it is seriously in need of strategy to make new demands in the ski industrial market. When take the generation consciousness differential market into account, the first generation raised in the digital surroundings has been attracting much attention as the holder of new value and consumption style. Based on the analysis of the consumer behavior in the era that the population is aging and the birthrate declining, together with the mass generation whose consumer behavior is active and the mass junior generation, the key is to stipulate market development strategies for different generations.},
 pages = {51--67},
 title = {世代意識別市場とスキー産業の市場開発戦略},
 volume = {33},
 year = {2005}
}