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広告表現における視覚テクストの認知プロセスに関する考察
http://hdl.handle.net/10191/21185
http://hdl.handle.net/10191/21185be8ad6a8-db0a-49d5-b3e5-c10811d9c911
名前 / ファイル | ライセンス | アクション |
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2013-02-06 | |||||
タイトル | ||||||
タイトル | 広告表現における視覚テクストの認知プロセスに関する考察 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | 広告表現における視覚テクストの認知プロセスに関する考察 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 広告表現視覚 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | テクスト | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 認知プロセス | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 参照点構造 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 潜在的言語知識 | |||||
資源タイプ | ||||||
資源 | http://purl.org/coar/resource_type/c_6501 | |||||
タイプ | departmental bulletin paper | |||||
その他のタイトル | ||||||
その他のタイトル | A Study of Cognitive Process of Construing Visual Texts of Advertisements | |||||
著者 |
田中, 敦
× 田中, 敦 |
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著者別名 | ||||||
識別子 | 55904 | |||||
識別子Scheme | WEKO | |||||
姓名 | Tanaka, Atsushi | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This paper analyses the cognitive processes of construing visual texts of advertisements, in which exist two different sign systems, a linguistic sign and a visual representation. R. Barthes pointed out the anchorage function of a linguistic sign to restrict receiver's interpretation of a visual text. From the cognitive linguistic viewpoint, this function can be applied to the referent point construction. A conceptualizer can construe the visual text as a target through the linguistic signs as a reference point and interpret its meaning in the dominion of the reference point. This paper attempts to reconsider Barthes's anchorage function as a dynamic cognitive process and to notice the interactive functions between a linguistic sign and a visual representation. | |||||
書誌情報 |
現代社会文化研究 en : 現代社会文化研究 巻 55, p. 19-32, 発行日 2012-12 |
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出版者 | ||||||
出版者 | 新潟大学大学院現代社会文化研究科 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 13458485 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN1046766X | |||||
著者版フラグ | ||||||
値 | publisher |