@article{oai:niigata-u.repo.nii.ac.jp:00007452,
 author = {田中, 敦},
 journal = {現代社会文化研究, 現代社会文化研究},
 month = {Dec},
 note = {This paper analyses the cognitive processes of construing visual texts of advertisements, in which exist two different sign systems, a linguistic sign and a visual representation. R. Barthes pointed out the anchorage function of a linguistic sign to restrict receiver's interpretation of a visual text. From the cognitive linguistic viewpoint, this function can be applied to the referent point construction. A conceptualizer can construe the visual text as a target through the linguistic signs as a reference point and interpret its meaning in the dominion of the reference point. This paper attempts to reconsider Barthes's anchorage function as a dynamic cognitive process and to notice the interactive functions between a linguistic sign and a visual representation.},
 pages = {19--32},
 title = {広告表現における視覚テクストの認知プロセスに関する考察},
 volume = {55},
 year = {2012}
}