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  1. 210 大学院現代社会文化研究科
  2. 20 紀要
  3. 01 現代社会文化研究
  4. 第66号
  1. 0 資料タイプ別
  2. 03 紀要論文

ラグジュアリー製品とは何か : その製品とブランドの識別に向けて

http://hdl.handle.net/10191/50107
http://hdl.handle.net/10191/50107
b4b376d8-0055-418e-86bd-b92c3eebb68e
名前 / ファイル ライセンス アクション
66_187-200.pdf 66_187-200.pdf (433.4 kB)
Item type 紀要論文 / Departmental Bulletin Paper(1)
公開日 2018-05-24
タイトル
タイトル ラグジュアリー製品とは何か : その製品とブランドの識別に向けて
タイトル
言語 en
タイトル ラグジュアリー製品とは何か : その製品とブランドの識別に向けて
言語
言語 jpn
キーワード
主題Scheme Other
主題 ラグジュアリー製品
キーワード
主題Scheme Other
主題 ラグジュアリー・ブランド
キーワード
主題Scheme Other
主題 感情的価値
資源タイプ
資源 http://purl.org/coar/resource_type/c_6501
タイプ departmental bulletin paper
その他のタイトル
その他のタイトル The Concept of Luxury Products : Differentiating between Luxury Products and Luxury Brands
著者 石塚, 千賀子

× 石塚, 千賀子

WEKO 55639

石塚, 千賀子

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著者別名
識別子 55640
識別子Scheme WEKO
姓名 Ishizuka, Chikako
抄録
内容記述タイプ Abstract
内容記述 With one of the highest consumption rates of luxury goods in the world, Japan indeed seems to be a country where luxury brands have been marketed very successfully. Although the word “luxury” itself has a long etymological history with several divergent meanings, “luxury brands” and “luxury products” have become virtually synonymous. The word “luxury” has come to be used without clear understanding even by luxury brands themselves, who often seem unaware of the differences between pricing strategies and “luxury strategies.” In the light of these problems, the present paper attempts to elucidate what is meant by “luxury product.” To this end, (1) the concept of “luxury” itself is clarified, (2) the customers’ view of the value structure associated with luxury products is explained, and (3) the relationship of “luxury products” to “luxury brands” is described. In this paper, “luxury products” are defined as products possessing social status and high emotional value, and whose primary purpose is not their practical utility. Luxury brands are originally associated with social status, but as they successfully sell more and more products, these thereby become more common throughout society. The emotional value of each product is thereby reduced, due to the increasing inability of consumers to use them to express their uniqueness and/or special status. In other words, the meaning of “luxury product,” as understood by the consumers themselves, may often differ in fundamental ways from the meaning assigned to “luxury brand.”
書誌情報 現代社会文化研究
en : 現代社会文化研究

巻 66, p. 187-200, 発行日 2018-03
出版者
出版者 新潟大学大学院現代社会文化研究科
ISSN
収録物識別子タイプ ISSN
収録物識別子 13458485
書誌レコードID
収録物識別子タイプ NCID
収録物識別子 AN1046766X
著者版フラグ
値 publisher
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