{"_buckets": {"deposit": "c3e16d59-899b-41d5-9030-7d2d233c5d44"}, "_deposit": {"id": "7309", "owners": [], "pid": {"revision_id": 0, "type": "depid", "value": "7309"}, "status": "published"}, "_oai": {"id": "oai:niigata-u.repo.nii.ac.jp:00007309"}, "item_7_alternative_title_1": {"attribute_name": "\u305d\u306e\u4ed6\u306e\u30bf\u30a4\u30c8\u30eb", "attribute_value_mlt": [{"subitem_alternative_title": "The Concept of Luxury Products : Differentiating between Luxury Products and Luxury Brands"}]}, "item_7_biblio_info_6": {"attribute_name": "\u66f8\u8a8c\u60c5\u5831", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2018-03", "bibliographicIssueDateType": "Issued"}, "bibliographicPageEnd": "200", "bibliographicPageStart": "187", "bibliographicVolumeNumber": "66", "bibliographic_titles": [{"bibliographic_title": "\u73fe\u4ee3\u793e\u4f1a\u6587\u5316\u7814\u7a76"}, {"bibliographic_title": "\u73fe\u4ee3\u793e\u4f1a\u6587\u5316\u7814\u7a76", "bibliographic_titleLang": "en"}]}]}, "item_7_description_4": {"attribute_name": "\u6284\u9332", "attribute_value_mlt": [{"subitem_description": "With one of the highest consumption rates of luxury goods in the world, Japan indeed seems to be a country where luxury brands have been marketed very successfully. Although the word \u201cluxury\u201d itself has a long etymological history with several divergent meanings, \u201cluxury brands\u201d and \u201cluxury products\u201d have become virtually synonymous. The word \u201cluxury\u201d has come to be used without clear understanding even by luxury brands themselves, who often seem unaware of the differences between pricing strategies and \u201cluxury strategies.\u201d In the light of these problems, the present paper attempts to elucidate what is meant by \u201cluxury product.\u201d To this end, (1) the concept of \u201cluxury\u201d itself is clarified, (2) the customers\u2019 view of the value structure associated with luxury products is explained, and (3) the relationship of \u201cluxury products\u201d to \u201cluxury brands\u201d is described. In this paper, \u201cluxury products\u201d are defined as products possessing social status and high emotional value, and whose primary purpose is not their practical utility. Luxury brands are originally associated with social status, but as they successfully sell more and more products, these thereby become more common throughout society. The emotional value of each product is thereby reduced, due to the increasing inability of consumers to use them to express their uniqueness and/or special status. In other words, the meaning of \u201cluxury product,\u201d as understood by the consumers themselves, may often differ in fundamental ways from the meaning assigned to \u201cluxury brand.\u201d", "subitem_description_type": "Abstract"}]}, "item_7_full_name_3": {"attribute_name": "\u8457\u8005\u5225\u540d", "attribute_value_mlt": [{"nameIdentifiers": [{"nameIdentifier": "55640", "nameIdentifierScheme": "WEKO"}], "names": [{"name": "Ishizuka, Chikako"}]}]}, "item_7_publisher_7": {"attribute_name": "\u51fa\u7248\u8005", "attribute_value_mlt": [{"subitem_publisher": "\u65b0\u6f5f\u5927\u5b66\u5927\u5b66\u9662\u73fe\u4ee3\u793e\u4f1a\u6587\u5316\u7814\u7a76\u79d1"}]}, "item_7_select_19": {"attribute_name": "\u8457\u8005\u7248\u30d5\u30e9\u30b0", "attribute_value_mlt": [{"subitem_select_item": "publisher"}]}, "item_7_source_id_11": {"attribute_name": "\u66f8\u8a8c\u30ec\u30b3\u30fc\u30c9ID", "attribute_value_mlt": [{"subitem_source_identifier": "AN1046766X", "subitem_source_identifier_type": "NCID"}]}, "item_7_source_id_9": {"attribute_name": "ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "13458485", "subitem_source_identifier_type": "ISSN"}]}, "item_creator": {"attribute_name": "\u8457\u8005", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "\u77f3\u585a, \u5343\u8cc0\u5b50"}], "nameIdentifiers": [{"nameIdentifier": "55639", "nameIdentifierScheme": "WEKO"}]}]}, "item_files": {"attribute_name": "\u30d5\u30a1\u30a4\u30eb\u60c5\u5831", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2019-08-06"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "66_187-200.pdf", "filesize": [{"value": "433.4 kB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 433400.0, "url": {"label": "66_187-200.pdf", "url": "https://niigata-u.repo.nii.ac.jp/record/7309/files/66_187-200.pdf"}, "version_id": "6ce6cff7-8139-48f1-b6c1-9cfd578c4f5c"}]}, "item_keyword": {"attribute_name": "\u30ad\u30fc\u30ef\u30fc\u30c9", "attribute_value_mlt": [{"subitem_subject": "\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u88fd\u54c1", "subitem_subject_scheme": "Other"}, {"subitem_subject": "\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u30fb\u30d6\u30e9\u30f3\u30c9", "subitem_subject_scheme": "Other"}, {"subitem_subject": "\u611f\u60c5\u7684\u4fa1\u5024", "subitem_subject_scheme": "Other"}]}, "item_language": {"attribute_name": "\u8a00\u8a9e", "attribute_value_mlt": [{"subitem_language": "jpn"}]}, "item_resource_type": {"attribute_name": "\u8cc7\u6e90\u30bf\u30a4\u30d7", "attribute_value_mlt": [{"resourcetype": "departmental bulletin paper", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u88fd\u54c1\u3068\u306f\u4f55\u304b : \u305d\u306e\u88fd\u54c1\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u8b58\u5225\u306b\u5411\u3051\u3066", "item_titles": {"attribute_name": "\u30bf\u30a4\u30c8\u30eb", "attribute_value_mlt": [{"subitem_title": "\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u88fd\u54c1\u3068\u306f\u4f55\u304b : \u305d\u306e\u88fd\u54c1\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u8b58\u5225\u306b\u5411\u3051\u3066"}, {"subitem_title": "\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u88fd\u54c1\u3068\u306f\u4f55\u304b : \u305d\u306e\u88fd\u54c1\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u8b58\u5225\u306b\u5411\u3051\u3066", "subitem_title_language": "en"}]}, "item_type_id": "7", "owner": "1", "path": ["453/456", "428/429/770/771"], "permalink_uri": "http://hdl.handle.net/10191/50107", "pubdate": {"attribute_name": "\u516c\u958b\u65e5", "attribute_value": "2018-05-24"}, "publish_date": "2018-05-24", "publish_status": "0", "recid": "7309", "relation": {}, "relation_version_is_last": true, "title": ["\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u88fd\u54c1\u3068\u306f\u4f55\u304b : \u305d\u306e\u88fd\u54c1\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u8b58\u5225\u306b\u5411\u3051\u3066"], "weko_shared_id": null}