@article{oai:niigata-u.repo.nii.ac.jp:00007309,
 author = {石塚, 千賀子},
 journal = {現代社会文化研究, 現代社会文化研究},
 month = {Mar},
 note = {With one of the highest consumption rates of luxury goods in the world, Japan indeed seems to be a country where luxury brands have been marketed very successfully. Although the word “luxury” itself has a long etymological history with several divergent meanings, “luxury brands” and “luxury products” have become virtually synonymous. The word “luxury” has come to be used without clear understanding even by luxury brands themselves, who often seem unaware of the differences between pricing strategies and “luxury strategies.” In the light of these problems, the present paper attempts to elucidate what is meant by “luxury product.” To this end, (1) the concept of “luxury” itself is clarified, (2) the customers’ view of the value structure associated with luxury products is explained, and (3) the relationship of “luxury products” to “luxury brands” is described. In this paper, “luxury products” are defined as products possessing social status and high emotional value, and whose primary purpose is not their practical utility. Luxury brands are originally associated with social status, but as they successfully sell more and more products, these thereby become more common throughout society. The emotional value of each product is thereby reduced, due to the increasing inability of consumers to use them to express their uniqueness and/or special status. In other words, the meaning of “luxury product,” as understood by the consumers themselves, may often differ in fundamental ways from the meaning assigned to “luxury brand.”},
 pages = {187--200},
 title = {ラグジュアリー製品とは何か : その製品とブランドの識別に向けて},
 volume = {66},
 year = {2018}
}