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海外市場参入研究アプローチの概観 : 旧ソ連・東欧諸国市場参入分析に向けた分析視点の設定
http://hdl.handle.net/10191/987
http://hdl.handle.net/10191/98785c6333d-f5d0-4d55-b72f-e498877204d4
名前 / ファイル | ライセンス | アクション |
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2007-04-18 | |||||
タイトル | ||||||
タイトル | 海外市場参入研究アプローチの概観 : 旧ソ連・東欧諸国市場参入分析に向けた分析視点の設定 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | 海外市場参入研究アプローチの概観 : 旧ソ連・東欧諸国市場参入分析に向けた分析視点の設定 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | MFMEモデル | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | POIモデル | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | マーケティング次元 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 非マーケティング次元 | |||||
資源タイプ | ||||||
資源 | http://purl.org/coar/resource_type/c_6501 | |||||
タイプ | departmental bulletin paper | |||||
その他のタイトル | ||||||
その他のタイトル | A Review of the Foreign Market Entry Research Approach | |||||
著者 |
富山, 栄子
× 富山, 栄子 |
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著者別名 | ||||||
識別子 | 56798 | |||||
識別子Scheme | WEKO | |||||
姓名 | Tomiyama, Eiko | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Foreign market entry analyses are important research fields not only in international management, but also in international marketing. There are two categories of foreign market entry analyses. One is used to explain entry modes. It includes (1) a 'modes of foreign market entry' model (MFME model) and (2) a 'process of internationalization' model (POI model). The other is used to explain the relationship between entry modes and marketing activities. This is the foreign market entry model created by Professor S. Takeda. In this paper I will examine each model and indicate my framework for analyzing foreign market entry. My conclusion is that an analysis from both the view point of the marketing dimension and the non-marketing dimension will be needed to analyze foreign market entry. | |||||
書誌情報 |
現代社会文化研究 en : 現代社会文化研究 巻 21, p. 249-265, 発行日 2001-08 |
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出版者 | ||||||
出版者 | 新潟大学大学院現代社会文化研究科 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 13458485 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN1046766X | |||||
著者版フラグ | ||||||
値 | publisher |