{"_buckets": {"deposit": "85466d40-af21-4a08-885f-775565e8e865"}, "_deposit": {"id": "7764", "owners": [], "pid": {"revision_id": 0, "type": "depid", "value": "7764"}, "status": "published"}, "_oai": {"id": "oai:niigata-u.repo.nii.ac.jp:00007764", "sets": ["456", "806"]}, "item_7_biblio_info_6": {"attribute_name": "書誌情報", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2005-03", "bibliographicIssueDateType": "Issued"}, "bibliographicPageEnd": "31", "bibliographicPageStart": "1", "bibliographicVolumeNumber": "32", "bibliographic_titles": [{"bibliographic_title": "現代社会文化研究"}, {"bibliographic_title": "現代社会文化研究", "bibliographic_titleLang": "en"}]}]}, "item_7_description_4": {"attribute_name": "抄録", "attribute_value_mlt": [{"subitem_description": "中国自動車産業では、生き残りを懸けた企業間競争がますます激化している。そのため、中国自動車産業界において一体どのように経営すれば成功できるか、という事を丹念に研究する必要がある。本研究の目的は、マーケティングのパースペクティブから、例として、中国におけるホンダのマーケティングの実践方法を探ろうとするものである。本研究では、関連する先行研究の理論に基づき、新しい分析フレームワークを開発し、実証分析を行った。本研究の結果、如何なるマーケティングの実践により、競争優位を創造・維持し、中国自動車産業で成功することが可能になるのかを論証できた。", "subitem_description_type": "Abstract"}]}, "item_7_publisher_7": {"attribute_name": "出版者", "attribute_value_mlt": [{"subitem_publisher": "新潟大学大学院現代社会文化研究科"}]}, "item_7_select_19": {"attribute_name": "著者版フラグ", "attribute_value_mlt": [{"subitem_select_item": "publisher"}]}, "item_7_source_id_11": {"attribute_name": "書誌レコードID", "attribute_value_mlt": [{"subitem_source_identifier": "AN1046766X", "subitem_source_identifier_type": "NCID"}]}, "item_7_source_id_9": {"attribute_name": "ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "13458485", "subitem_source_identifier_type": "ISSN"}]}, "item_creator": {"attribute_name": "著者", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "Li, Gang"}], "nameIdentifiers": [{"nameIdentifier": "56454", "nameIdentifierScheme": "WEKO"}]}]}, "item_files": {"attribute_name": "ファイル情報", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2019-08-06"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "18_0179.pdf", "filesize": [{"value": "419.1 kB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 419100.0, "url": {"label": "18_0179.pdf", "url": "https://niigata-u.repo.nii.ac.jp/record/7764/files/18_0179.pdf"}, "version_id": "1468b398-05bd-4776-b301-63d3e84c9428"}]}, "item_keyword": {"attribute_name": "キーワード", "attribute_value_mlt": [{"subitem_subject": "Competitive advantage", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "the Chinese automobile industry", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "marketing", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}]}, "item_language": {"attribute_name": "言語", "attribute_value_mlt": [{"subitem_language": "eng"}]}, "item_resource_type": {"attribute_name": "資源タイプ", "attribute_value_mlt": [{"resourcetype": "departmental bulletin paper", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "The Honda Way to Create and Sustain a Competitive Advantage in the Chinese Automobile Industry: A Marketing Perspective", "item_titles": {"attribute_name": "タイトル", "attribute_value_mlt": [{"subitem_title": "The Honda Way to Create and Sustain a Competitive Advantage in the Chinese Automobile Industry: A Marketing Perspective"}, {"subitem_title": "The Honda Way to Create and Sustain a Competitive Advantage in the Chinese Automobile Industry: A Marketing Perspective", "subitem_title_language": "en"}]}, "item_type_id": "7", "owner": "1", "path": ["456", "806"], "permalink_uri": "http://hdl.handle.net/10191/983", "pubdate": {"attribute_name": "公開日", "attribute_value": "2007-04-18"}, "publish_date": "2007-04-18", "publish_status": "0", "recid": "7764", "relation": {}, "relation_version_is_last": true, "title": ["The Honda Way to Create and Sustain a Competitive Advantage in the Chinese Automobile Industry: A Marketing Perspective"], "weko_shared_id": null}