{"_buckets": {"deposit": "860850a1-781a-4954-b509-bd7e39a62ddf"}, "_deposit": {"id": "7610", "owners": [], "pid": {"revision_id": 0, "type": "depid", "value": "7610"}, "status": "published"}, "_oai": {"id": "oai:niigata-u.repo.nii.ac.jp:00007610", "sets": ["456", "795"]}, "item_7_biblio_info_6": {"attribute_name": "書誌情報", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2008-07", "bibliographicIssueDateType": "Issued"}, "bibliographicPageEnd": "221", "bibliographicPageStart": "201", "bibliographicVolumeNumber": "42", "bibliographic_titles": [{"bibliographic_title": "現代社会文化研究"}, {"bibliographic_title": "現代社会文化研究", "bibliographic_titleLang": "en"}]}]}, "item_7_description_4": {"attribute_name": "抄録", "attribute_value_mlt": [{"subitem_description": "現代社会の大きな変化に沿って政党政治の姿が変わってきた。政党の役割と行動様式もそれに従って、変化しつつある。現在政党はビジネス組織のように行動し、また有権者は消費者のような立場から選択をする。選挙に勝つために、政党には新しく特別な戦略が必要とされている。こうした事実を分析するためには、これまでとは異なる、新しく、特別なフレームワークが必要とされている。政治アリーナにおける政党の地位は、マーケティングの観点から分類することができる。また、それによって政党は競合するほかの政党の戦略を理解することができる。これからは、政党はマーケティングを通して人気のあるプロダクト、すなわち政策を提供するようになるであろう。", "subitem_description_type": "Abstract"}]}, "item_7_full_name_3": {"attribute_name": "著者別名", "attribute_value_mlt": [{"nameIdentifiers": [{"nameIdentifier": "56191", "nameIdentifierScheme": "WEKO"}], "names": [{"name": "Apasheev, Alexey"}]}]}, "item_7_publisher_7": {"attribute_name": "出版者", "attribute_value_mlt": [{"subitem_publisher": "新潟大学大学院現代社会文化研究科"}]}, "item_7_select_19": {"attribute_name": "著者版フラグ", "attribute_value_mlt": [{"subitem_select_item": "publisher"}]}, "item_7_source_id_11": {"attribute_name": "書誌レコードID", "attribute_value_mlt": [{"subitem_source_identifier": "AN1046766X", "subitem_source_identifier_type": "NCID"}]}, "item_7_source_id_9": {"attribute_name": "ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "13458485", "subitem_source_identifier_type": "ISSN"}]}, "item_files": {"attribute_name": "ファイル情報", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2019-08-06"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "42_201-221.pdf", "filesize": [{"value": "93.4 kB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 93400.0, "url": {"label": "42_201-221.pdf", "url": "https://niigata-u.repo.nii.ac.jp/record/7610/files/42_201-221.pdf"}, "version_id": "2dd047fe-1c42-4d72-8582-b8fbee656873"}]}, "item_keyword": {"attribute_name": "キーワード", "attribute_value_mlt": [{"subitem_subject": "Political marketing", "subitem_subject_scheme": "Other"}, {"subitem_subject": "political party", "subitem_subject_scheme": "Other"}, {"subitem_subject": "election", "subitem_subject_scheme": "Other"}, {"subitem_subject": "election campain", "subitem_subject_scheme": "Other"}]}, "item_language": {"attribute_name": "言語", "attribute_value_mlt": [{"subitem_language": "eng"}]}, "item_resource_type": {"attribute_name": "資源タイプ", "attribute_value_mlt": [{"resourcetype": "departmental bulletin paper", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "Party Positioning in Political Market", "item_titles": {"attribute_name": "タイトル", "attribute_value_mlt": [{"subitem_title": "Party Positioning in Political Market"}, {"subitem_title": "Party Positioning in Political Market", "subitem_title_language": "en"}]}, "item_type_id": "7", "owner": "1", "path": ["456", "795"], "permalink_uri": "http://hdl.handle.net/10191/8794", "pubdate": {"attribute_name": "公開日", "attribute_value": "2009-06-16"}, "publish_date": "2009-06-16", "publish_status": "0", "recid": "7610", "relation": {}, "relation_version_is_last": true, "title": ["Party Positioning in Political Market"], "weko_shared_id": null}