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  1. 210 大学院現代社会文化研究科
  2. 20 紀要
  3. 01 現代社会文化研究
  4. 第56号
  1. 0 資料タイプ別
  2. 03 紀要論文

資生堂企業CMの日中比較研究 : 「一瞬も一生も美しく」のCMを事例に

http://hdl.handle.net/10191/22622
http://hdl.handle.net/10191/22622
10e14a1c-5bc0-4b23-9e18-e96f63fb0b90
名前 / ファイル ライセンス アクション
56_1-18.pdf 56_1-18.pdf (815.5 kB)
Item type 紀要論文 / Departmental Bulletin Paper(1)
公開日 2013-06-13
タイトル
タイトル 資生堂企業CMの日中比較研究 : 「一瞬も一生も美しく」のCMを事例に
タイトル
言語 en
タイトル 資生堂企業CMの日中比較研究 : 「一瞬も一生も美しく」のCMを事例に
言語
言語 jpn
キーワード
主題Scheme Other
主題 資生堂CM
キーワード
主題Scheme Other
主題 企業CM
キーワード
主題Scheme Other
主題 美意識
キーワード
主題Scheme Other
主題 日中比較
資源タイプ
資源 http://purl.org/coar/resource_type/c_6501
タイプ departmental bulletin paper
その他のタイトル
その他のタイトル A Comparative Study of Japanese and Chinese Editions of Shiseido's Corporate Commercials
著者 張, 文婷

× 張, 文婷

WEKO 55888

張, 文婷

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著者別名
識別子 55889
識別子Scheme WEKO
姓名 Zhang, Wen Ting
抄録
内容記述タイプ Abstract
内容記述 This paper examined and compared the Japanese and Chinese editions of Shiseido's corporate commercials, trying to find differences between the two editions in the expressions of female beauty. The results of analysis are shown below: In the Japanese edition of Shiseido's commercials there is a fusion of 1) western beauty with 2) pure submissive beauty. The Chinese edition seems to have 3) powerful western beauty, 4) consciousness of the traditional beauty and 5) glamorous beauty that is accompanied by the male gaze.
書誌情報 現代社会文化研究
en : 現代社会文化研究

巻 56, p. 1-18, 発行日 2013-03
出版者
出版者 新潟大学大学院現代社会文化研究科
ISSN
収録物識別子タイプ ISSN
収録物識別子 13458485
書誌レコードID
収録物識別子タイプ NCID
収録物識別子 AN1046766X
著者版フラグ
値 publisher
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