{"_buckets": {"deposit": "94953709-2b61-4fa6-b025-48246f4b64ad"}, "_deposit": {"id": "7444", "owners": [], "pid": {"revision_id": 0, "type": "depid", "value": "7444"}, "status": "published"}, "_oai": {"id": "oai:niigata-u.repo.nii.ac.jp:00007444"}, "item_7_alternative_title_1": {"attribute_name": "\u305d\u306e\u4ed6\u306e\u30bf\u30a4\u30c8\u30eb", "attribute_value_mlt": [{"subitem_alternative_title": "A Comparative Study of Japanese and Chinese Editions of Shiseido\u0027s Corporate Commercials"}]}, "item_7_biblio_info_6": {"attribute_name": "\u66f8\u8a8c\u60c5\u5831", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2013-03", "bibliographicIssueDateType": "Issued"}, "bibliographicPageEnd": "18", "bibliographicPageStart": "1", "bibliographicVolumeNumber": "56", "bibliographic_titles": [{"bibliographic_title": "\u73fe\u4ee3\u793e\u4f1a\u6587\u5316\u7814\u7a76"}, {"bibliographic_title": "\u73fe\u4ee3\u793e\u4f1a\u6587\u5316\u7814\u7a76", "bibliographic_titleLang": "en"}]}]}, "item_7_description_4": {"attribute_name": "\u6284\u9332", "attribute_value_mlt": [{"subitem_description": "This paper examined and compared the Japanese and Chinese editions of Shiseido\u0027s corporate commercials, trying to find differences between the two editions in the expressions of female beauty. The results of analysis are shown below: In the Japanese edition of Shiseido\u0027s commercials there is a fusion of 1) western beauty with 2) pure submissive beauty. The Chinese edition seems to have 3) powerful western beauty, 4) consciousness of the traditional beauty and 5) glamorous beauty that is accompanied by the male gaze.", "subitem_description_type": "Abstract"}]}, "item_7_full_name_3": {"attribute_name": "\u8457\u8005\u5225\u540d", "attribute_value_mlt": [{"nameIdentifiers": [{"nameIdentifier": "55889", "nameIdentifierScheme": "WEKO"}], "names": [{"name": "Zhang, Wen Ting"}]}]}, "item_7_publisher_7": {"attribute_name": "\u51fa\u7248\u8005", "attribute_value_mlt": [{"subitem_publisher": "\u65b0\u6f5f\u5927\u5b66\u5927\u5b66\u9662\u73fe\u4ee3\u793e\u4f1a\u6587\u5316\u7814\u7a76\u79d1"}]}, "item_7_select_19": {"attribute_name": "\u8457\u8005\u7248\u30d5\u30e9\u30b0", "attribute_value_mlt": [{"subitem_select_item": "publisher"}]}, "item_7_source_id_11": {"attribute_name": "\u66f8\u8a8c\u30ec\u30b3\u30fc\u30c9ID", "attribute_value_mlt": [{"subitem_source_identifier": "AN1046766X", "subitem_source_identifier_type": "NCID"}]}, "item_7_source_id_9": {"attribute_name": "ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "13458485", "subitem_source_identifier_type": "ISSN"}]}, "item_creator": {"attribute_name": "\u8457\u8005", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "\u5f35, \u6587\u5a77"}], "nameIdentifiers": [{"nameIdentifier": "55888", "nameIdentifierScheme": "WEKO"}]}]}, "item_files": {"attribute_name": "\u30d5\u30a1\u30a4\u30eb\u60c5\u5831", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2019-08-06"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "56_1-18.pdf", "filesize": [{"value": "815.5 kB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 815500.0, "url": {"label": "56_1-18.pdf", "url": "https://niigata-u.repo.nii.ac.jp/record/7444/files/56_1-18.pdf"}, "version_id": "4551177a-9a75-43d9-80e9-c7c6cf1ce419"}]}, "item_keyword": {"attribute_name": "\u30ad\u30fc\u30ef\u30fc\u30c9", "attribute_value_mlt": [{"subitem_subject": "\u8cc7\u751f\u5802CM", "subitem_subject_scheme": "Other"}, {"subitem_subject": "\u4f01\u696dCM", "subitem_subject_scheme": "Other"}, {"subitem_subject": "\u7f8e\u610f\u8b58", "subitem_subject_scheme": "Other"}, {"subitem_subject": "\u65e5\u4e2d\u6bd4\u8f03", "subitem_subject_scheme": "Other"}]}, "item_language": {"attribute_name": "\u8a00\u8a9e", "attribute_value_mlt": [{"subitem_language": "jpn"}]}, "item_resource_type": {"attribute_name": "\u8cc7\u6e90\u30bf\u30a4\u30d7", "attribute_value_mlt": [{"resourcetype": "departmental bulletin paper", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "\u8cc7\u751f\u5802\u4f01\u696dCM\u306e\u65e5\u4e2d\u6bd4\u8f03\u7814\u7a76 : \u300c\u4e00\u77ac\u3082\u4e00\u751f\u3082\u7f8e\u3057\u304f\u300d\u306eCM\u3092\u4e8b\u4f8b\u306b", "item_titles": {"attribute_name": "\u30bf\u30a4\u30c8\u30eb", "attribute_value_mlt": [{"subitem_title": "\u8cc7\u751f\u5802\u4f01\u696dCM\u306e\u65e5\u4e2d\u6bd4\u8f03\u7814\u7a76 : \u300c\u4e00\u77ac\u3082\u4e00\u751f\u3082\u7f8e\u3057\u304f\u300d\u306eCM\u3092\u4e8b\u4f8b\u306b"}, {"subitem_title": "\u8cc7\u751f\u5802\u4f01\u696dCM\u306e\u65e5\u4e2d\u6bd4\u8f03\u7814\u7a76 : \u300c\u4e00\u77ac\u3082\u4e00\u751f\u3082\u7f8e\u3057\u304f\u300d\u306eCM\u3092\u4e8b\u4f8b\u306b", "subitem_title_language": "en"}]}, "item_type_id": "7", "owner": "1", "path": ["453/456", "428/429/770/781"], "permalink_uri": "http://hdl.handle.net/10191/22622", "pubdate": {"attribute_name": "\u516c\u958b\u65e5", "attribute_value": "2013-06-13"}, "publish_date": "2013-06-13", "publish_status": "0", "recid": "7444", "relation": {}, "relation_version_is_last": true, "title": ["\u8cc7\u751f\u5802\u4f01\u696dCM\u306e\u65e5\u4e2d\u6bd4\u8f03\u7814\u7a76 : \u300c\u4e00\u77ac\u3082\u4e00\u751f\u3082\u7f8e\u3057\u304f\u300d\u306eCM\u3092\u4e8b\u4f8b\u306b"], "weko_shared_id": null}