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  1. 210 大学院現代社会文化研究科
  2. 20 紀要
  3. 01 現代社会文化研究
  4. 第60号
  1. 0 資料タイプ別
  2. 03 紀要論文

産業構造分析における勝敗マトリックスの有用性について : フィットネスクラブ産業への適用

http://hdl.handle.net/10191/32030
http://hdl.handle.net/10191/32030
cfb67600-1f0a-42e7-ac66-8022eefdafcf
名前 / ファイル ライセンス アクション
60_67-84.pdf 60_67-84.pdf (1.2 MB)
Item type 紀要論文 / Departmental Bulletin Paper(1)
公開日 2015-04-16
タイトル
タイトル 産業構造分析における勝敗マトリックスの有用性について : フィットネスクラブ産業への適用
タイトル
言語 en
タイトル 産業構造分析における勝敗マトリックスの有用性について : フィットネスクラブ産業への適用
言語
言語 jpn
キーワード
主題Scheme Other
主題 産業構造分析
キーワード
主題Scheme Other
主題 ファイブ・フォース分析
キーワード
主題Scheme Other
主題 勝敗マトリックス
キーワード
主題Scheme Other
主題 フィットネスクラブ産業
キーワード
主題Scheme Other
主題 競合的市場地位
資源タイプ
資源 http://purl.org/coar/resource_type/c_6501
タイプ departmental bulletin paper
その他のタイトル
その他のタイトル Efficacy of Win-Loss Matrix of Industrial Structure Analysis : Application to Fitness Club Industry
著者 藤田, 美幸

× 藤田, 美幸

WEKO 55804

藤田, 美幸

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著者別名
識別子 55805
識別子Scheme WEKO
姓名 Fujita, Miyuki
抄録
内容記述タイプ Abstract
内容記述 In this paper, the efficacy of industrial structure analysis was described on the prediction of the competitive advantage of a company. First, the information on two types of analytical framework, “Five Force analyses” and “Win-Loss matrix”, were summarized, respectively. The former is based on the analysis of five external environments to clarify the organizational structure and management strategies of the company. On the other hand, the latter make it possible to predict whether the new product development of the company succeeds or not, after the “Competitive Market Position” of the company is discriminated, Which is sorted to “Direct competitive” or “Indirect Competitive”. In other word, the company is directed by such market position toward the victory or defeat in the market beforehand, as seen in a change of the major market player in the Indirect competitive once a new market created. This analytical framework is also characterized by the analysis, not only of the external environments, bot also of the internal environments, which indicates the competitive advantage of the company with ease. Finally, although Win-Loss matrix has been applied chiefly to the high technology industry such as biotechnology industry so far, in this report it was applied to the training and fitness club industry for the first time, and the effectiveness of it on the industry was demonstrated in this report.
書誌情報 現代社会文化研究
en : 現代社会文化研究

巻 60, p. 67-84, 発行日 2015-03
出版者
出版者 新潟大学大学院現代社会文化研究科
ISSN
収録物識別子タイプ ISSN
収録物識別子 13458485
書誌レコードID
収録物識別子タイプ NCID
収録物識別子 AN1046766X
著者版フラグ
値 publisher
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