{"_buckets": {"deposit": "2dccab1b-87f3-4f88-81fd-d5281e6300c3"}, "_deposit": {"id": "7391", "owners": [], "pid": {"revision_id": 0, "type": "depid", "value": "7391"}, "status": "published"}, "_oai": {"id": "oai:niigata-u.repo.nii.ac.jp:00007391", "sets": ["456", "776"]}, "item_7_alternative_title_1": {"attribute_name": "その他のタイトル", "attribute_value_mlt": [{"subitem_alternative_title": "A Cognitive Study of the Visual Rhetoric in Advertisements"}]}, "item_7_biblio_info_6": {"attribute_name": "書誌情報", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2015-12", "bibliographicIssueDateType": "Issued"}, "bibliographicPageEnd": "309", "bibliographicPageStart": "293", "bibliographicVolumeNumber": "61", "bibliographic_titles": [{"bibliographic_title": "現代社会文化研究"}, {"bibliographic_title": "現代社会文化研究", "bibliographic_titleLang": "en"}]}]}, "item_7_description_4": {"attribute_name": "抄録", "attribute_value_mlt": [{"subitem_description": "This paper analyses the cognitive processes of construing texts in advertisements, in which the realized “visual rhetoric” to signify the value of products is manifest. Generally, from the visual representation of advertisements, consumers comprehend not only an iconic object, but also its figurative meaning. For example, connected to the product of the advertisements, consumers regard its visual texts as the metaphor of the product, or as a one of the specific usages of the situation. In that case, the visual representation functions as rhetoric. This paper notices the effect of visual rhetoric on the consumers and attempts to reveal the principles, which construct the rhetorical cognition.", "subitem_description_type": "Abstract"}]}, "item_7_full_name_3": {"attribute_name": "著者別名", "attribute_value_mlt": [{"nameIdentifiers": [{"nameIdentifier": "55791", "nameIdentifierScheme": "WEKO"}], "names": [{"name": "Tanaka, Atsushi"}]}]}, "item_7_publisher_7": {"attribute_name": "出版者", "attribute_value_mlt": [{"subitem_publisher": "新潟大学大学院現代社会文化研究科"}]}, "item_7_select_19": {"attribute_name": "著者版フラグ", "attribute_value_mlt": [{"subitem_select_item": "publisher"}]}, "item_7_source_id_11": {"attribute_name": "書誌レコードID", "attribute_value_mlt": [{"subitem_source_identifier": "AN1046766X", "subitem_source_identifier_type": "NCID"}]}, "item_7_source_id_9": {"attribute_name": "ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "13458485", "subitem_source_identifier_type": "ISSN"}]}, "item_creator": {"attribute_name": "著者", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "田中, 敦"}], "nameIdentifiers": [{"nameIdentifier": "55790", "nameIdentifierScheme": "WEKO"}]}]}, "item_files": {"attribute_name": "ファイル情報", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2019-08-06"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "61_293-309.pdf", "filesize": [{"value": "985.0 kB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 985000.0, "url": {"label": "61_293-309.pdf", "url": "https://niigata-u.repo.nii.ac.jp/record/7391/files/61_293-309.pdf"}, "version_id": "719a8512-4f45-4c27-91c5-87e8eede091f"}]}, "item_keyword": {"attribute_name": "キーワード", "attribute_value_mlt": [{"subitem_subject": "広告テクスト", "subitem_subject_scheme": "Other"}, {"subitem_subject": "視覚的レトリック", "subitem_subject_scheme": "Other"}, {"subitem_subject": "比喩的認識", "subitem_subject_scheme": "Other"}, {"subitem_subject": "認知ドメイン", "subitem_subject_scheme": "Other"}]}, "item_language": {"attribute_name": "言語", "attribute_value_mlt": [{"subitem_language": "jpn"}]}, "item_resource_type": {"attribute_name": "資源タイプ", "attribute_value_mlt": [{"resourcetype": "departmental bulletin paper", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "広告における視覚的レトリックの認知研究", "item_titles": {"attribute_name": "タイトル", "attribute_value_mlt": [{"subitem_title": "広告における視覚的レトリックの認知研究"}, {"subitem_title": "広告における視覚的レトリックの認知研究", "subitem_title_language": "en"}]}, "item_type_id": "7", "owner": "1", "path": ["456", "776"], "permalink_uri": "http://hdl.handle.net/10191/41783", "pubdate": {"attribute_name": "公開日", "attribute_value": "2016-04-25"}, "publish_date": "2016-04-25", "publish_status": "0", "recid": "7391", "relation": {}, "relation_version_is_last": true, "title": ["広告における視覚的レトリックの認知研究"], "weko_shared_id": null}