{"_buckets": {"deposit": "3c035ef3-9439-4aea-acb6-df8a70984441"}, "_deposit": {"id": "7390", "owners": [], "pid": {"revision_id": 0, "type": "depid", "value": "7390"}, "status": "published"}, "_oai": {"id": "oai:niigata-u.repo.nii.ac.jp:00007390", "sets": ["456", "776"]}, "item_7_alternative_title_1": {"attribute_name": "その他のタイトル", "attribute_value_mlt": [{"subitem_alternative_title": "The History and Present Realities of Regional Branding : Its Relationship to Population Decline and other Concerns Affecting Japan’s Regional Areas"}]}, "item_7_biblio_info_6": {"attribute_name": "書誌情報", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2015-12", "bibliographicIssueDateType": "Issued"}, "bibliographicPageEnd": "291", "bibliographicPageStart": "275", "bibliographicVolumeNumber": "61", "bibliographic_titles": [{"bibliographic_title": "現代社会文化研究"}, {"bibliographic_title": "現代社会文化研究", "bibliographic_titleLang": "en"}]}]}, "item_7_description_4": {"attribute_name": "抄録", "attribute_value_mlt": [{"subitem_description": "Japan’s regional areas are facing many problems today, and the possibilities offered by using the name of the area in the brand names of local products (so-called “regional branding”) has started to attract greater interest, as a potential solution to some of these problems. This paper discusses the increase in the average age of the population in Japan’s regional areas -- and even the possible disappearance of many of these areas -- with a focus on the declining birthrate as one reason for these concerns. It also discusses the population flow from these regions to the cities, including both the “U-Turn” (leaving when young and coming back many years later) and “I-Turn” (Moving to unfamiliar region) phenomena, as well as the real impact of tourism on some of these areas. Our results underlined the importance, for future research into the phenomenon of regional branding, of the existence of Actors deeply engaged in the long-term development of these regional areas. It was seen that the special role played in these regional areas by businesses will require further study, especially from a CSV (creating shared value) point of view.", "subitem_description_type": "Abstract"}]}, "item_7_full_name_3": {"attribute_name": "著者別名", "attribute_value_mlt": [{"nameIdentifiers": [{"nameIdentifier": "55789", "nameIdentifierScheme": "WEKO"}], "names": [{"name": "Yamasaki, Yoshihiro"}]}]}, "item_7_publisher_7": {"attribute_name": "出版者", "attribute_value_mlt": [{"subitem_publisher": "新潟大学大学院現代社会文化研究科"}]}, "item_7_select_19": {"attribute_name": "著者版フラグ", "attribute_value_mlt": [{"subitem_select_item": "publisher"}]}, "item_7_source_id_11": {"attribute_name": "書誌レコードID", "attribute_value_mlt": [{"subitem_source_identifier": "AN1046766X", "subitem_source_identifier_type": "NCID"}]}, "item_7_source_id_9": {"attribute_name": "ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "13458485", "subitem_source_identifier_type": "ISSN"}]}, "item_creator": {"attribute_name": "著者", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "山崎, 義広"}], "nameIdentifiers": [{"nameIdentifier": "55788", "nameIdentifierScheme": "WEKO"}]}]}, "item_files": {"attribute_name": "ファイル情報", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2019-08-06"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "61_275-291.pdf", "filesize": [{"value": "736.9 kB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 736900.0, "url": {"label": "61_275-291.pdf", "url": "https://niigata-u.repo.nii.ac.jp/record/7390/files/61_275-291.pdf"}, "version_id": "bdea42a4-ce92-4d4d-9d8f-2ebc5c37c6e2"}]}, "item_keyword": {"attribute_name": "キーワード", "attribute_value_mlt": [{"subitem_subject": "地域ブランド", "subitem_subject_scheme": "Other"}, {"subitem_subject": "人口減少", "subitem_subject_scheme": "Other"}, {"subitem_subject": "観光", "subitem_subject_scheme": "Other"}, {"subitem_subject": "Uターン", "subitem_subject_scheme": "Other"}, {"subitem_subject": "Iターン", "subitem_subject_scheme": "Other"}, {"subitem_subject": "CSV", "subitem_subject_scheme": "Other"}]}, "item_language": {"attribute_name": "言語", "attribute_value_mlt": [{"subitem_language": "jpn"}]}, "item_resource_type": {"attribute_name": "資源タイプ", "attribute_value_mlt": [{"resourcetype": "departmental bulletin paper", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "地域ブランドの背景と諸相 : 「人口減少社会」と地方の課題をめぐって", "item_titles": {"attribute_name": "タイトル", "attribute_value_mlt": [{"subitem_title": "地域ブランドの背景と諸相 : 「人口減少社会」と地方の課題をめぐって"}, {"subitem_title": "地域ブランドの背景と諸相 : 「人口減少社会」と地方の課題をめぐって", "subitem_title_language": "en"}]}, "item_type_id": "7", "owner": "1", "path": ["456", "776"], "permalink_uri": "http://hdl.handle.net/10191/41787", "pubdate": {"attribute_name": "公開日", "attribute_value": "2016-04-25"}, "publish_date": "2016-04-25", "publish_status": "0", "recid": "7390", "relation": {}, "relation_version_is_last": true, "title": ["地域ブランドの背景と諸相 : 「人口減少社会」と地方の課題をめぐって"], "weko_shared_id": null}