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  1. 210 大学院現代社会文化研究科
  2. 20 紀要
  3. 01 現代社会文化研究
  4. 第61号
  1. 0 資料タイプ別
  2. 03 紀要論文

地域ブランドの背景と諸相 : 「人口減少社会」と地方の課題をめぐって

http://hdl.handle.net/10191/41787
http://hdl.handle.net/10191/41787
939a38be-04b6-4b2d-8d27-274775633f5c
名前 / ファイル ライセンス アクション
61_275-291.pdf 61_275-291.pdf (736.9 kB)
Item type 紀要論文 / Departmental Bulletin Paper(1)
公開日 2016-04-25
タイトル
タイトル 地域ブランドの背景と諸相 : 「人口減少社会」と地方の課題をめぐって
タイトル
言語 en
タイトル 地域ブランドの背景と諸相 : 「人口減少社会」と地方の課題をめぐって
言語
言語 jpn
キーワード
主題Scheme Other
主題 地域ブランド
キーワード
主題Scheme Other
主題 人口減少
キーワード
主題Scheme Other
主題 観光
キーワード
主題Scheme Other
主題 Uターン
キーワード
主題Scheme Other
主題 Iターン
キーワード
主題Scheme Other
主題 CSV
資源タイプ
資源 http://purl.org/coar/resource_type/c_6501
タイプ departmental bulletin paper
その他のタイトル
その他のタイトル The History and Present Realities of Regional Branding : Its Relationship to Population Decline and other Concerns Affecting Japan’s Regional Areas
著者 山崎, 義広

× 山崎, 義広

WEKO 55788

山崎, 義広

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著者別名
識別子 55789
識別子Scheme WEKO
姓名 Yamasaki, Yoshihiro
抄録
内容記述タイプ Abstract
内容記述 Japan’s regional areas are facing many problems today, and the possibilities offered by using the name of the area in the brand names of local products (so-called “regional branding”) has started to attract greater interest, as a potential solution to some of these problems. This paper discusses the increase in the average age of the population in Japan’s regional areas -- and even the possible disappearance of many of these areas -- with a focus on the declining birthrate as one reason for these concerns. It also discusses the population flow from these regions to the cities, including both the “U-Turn” (leaving when young and coming back many years later) and “I-Turn” (Moving to unfamiliar region) phenomena, as well as the real impact of tourism on some of these areas. Our results underlined the importance, for future research into the phenomenon of regional branding, of the existence of Actors deeply engaged in the long-term development of these regional areas. It was seen that the special role played in these regional areas by businesses will require further study, especially from a CSV (creating shared value) point of view.
書誌情報 現代社会文化研究
en : 現代社会文化研究

巻 61, p. 275-291, 発行日 2015-12
出版者
出版者 新潟大学大学院現代社会文化研究科
ISSN
収録物識別子タイプ ISSN
収録物識別子 13458485
書誌レコードID
収録物識別子タイプ NCID
収録物識別子 AN1046766X
著者版フラグ
値 publisher
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