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  1. 210 大学院現代社会文化研究科
  2. 20 紀要
  3. 01 現代社会文化研究
  4. 第61号
  1. 0 資料タイプ別
  2. 03 紀要論文

ラグジュアリー・ブランドの機能 : 消費者の精神的価値ならびに市場動向の観点から

http://hdl.handle.net/10191/41777
http://hdl.handle.net/10191/41777
683b9b3f-302c-4c07-9c4c-0ec1d3604424
名前 / ファイル ライセンス アクション
61_257-273.pdf 61_257-273.pdf (831.8 kB)
Item type 紀要論文 / Departmental Bulletin Paper(1)
公開日 2016-04-25
タイトル
タイトル ラグジュアリー・ブランドの機能 : 消費者の精神的価値ならびに市場動向の観点から
タイトル
言語 en
タイトル ラグジュアリー・ブランドの機能 : 消費者の精神的価値ならびに市場動向の観点から
言語
言語 jpn
キーワード
主題Scheme Other
主題 ラグジュアリー・ブランド
キーワード
主題Scheme Other
主題 購買顧客の変化
キーワード
主題Scheme Other
主題 差別化要因
キーワード
主題Scheme Other
主題 夢
資源タイプ
資源 http://purl.org/coar/resource_type/c_6501
タイプ departmental bulletin paper
その他のタイトル
その他のタイトル The Function of Luxury Brands : From the Perspective of Customer’s Value and Market Trends
著者 石塚, 千賀子

× 石塚, 千賀子

WEKO 55786

石塚, 千賀子

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著者別名
識別子 55787
識別子Scheme WEKO
姓名 Ishizuka, Chikako
抄録
内容記述タイプ Abstract
内容記述 What is the raison d'être of luxury brands, and how are they different from general product brands? In order to elucidate the essential elements involved in luxury branding, this paper tries to interpret their value and impact on consumers and the market trends. For over a century, luxury goods have been conspicuously consumed as symbols of self-actualization, and for their emotional value to consumers. The origin of the demand for luxury goods is in a different dimension from that for basic items used in daily life. While the Japanese economy stagnated for a decade after the burst of the economic bubble around 1991, the sales of luxury brands continued to do well. Currently, luxury brands have become synonymous with areas in Tokyo and Osaka such as Ginza, Omotesando and Shinsaibashi, and also with the highest-level department stores, which have been struggling to compete with e-commerce, “fast fashion” stores, and large shopping malls. The exclusiveness of luxury brands contributes to their sales, and acts as one of the factors differentiating them from shopping malls and so on. In Japan the luxury purchasers had greatly changed. Nowadays, the customers purchasing luxury brands principally come from the wealthier social strata, with some tourists (especially from China) are also purchasing them as well. Maximizing the consumption of luxury goods by the wealthy may help rectify the acceleration of income disparities in Japan.
書誌情報 現代社会文化研究
en : 現代社会文化研究

巻 61, p. 257-273, 発行日 2015-12
出版者
出版者 新潟大学大学院現代社会文化研究科
ISSN
収録物識別子タイプ ISSN
収録物識別子 13458485
書誌レコードID
収録物識別子タイプ NCID
収録物識別子 AN1046766X
著者版フラグ
値 publisher
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