{"_buckets": {"deposit": "3c4666ef-f3dc-4de6-a251-4a7c0bd68fdb"}, "_deposit": {"id": "7375", "owners": [], "pid": {"revision_id": 0, "type": "depid", "value": "7375"}, "status": "published"}, "_oai": {"id": "oai:niigata-u.repo.nii.ac.jp:00007375", "sets": ["456", "775"]}, "item_7_alternative_title_1": {"attribute_name": "その他のタイトル", "attribute_value_mlt": [{"subitem_alternative_title": "The Process of Development of Super-Highly Involved Customers and their Importance to Luxury Brands"}]}, "item_7_biblio_info_6": {"attribute_name": "書誌情報", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2016-03", "bibliographicIssueDateType": "Issued"}, "bibliographicPageEnd": "338", "bibliographicPageStart": "321", "bibliographicVolumeNumber": "62", "bibliographic_titles": [{"bibliographic_title": "現代社会文化研究"}, {"bibliographic_title": "現代社会文化研究", "bibliographic_titleLang": "en"}]}]}, "item_7_description_4": {"attribute_name": "抄録", "attribute_value_mlt": [{"subitem_description": "This research found that in terms of sales performance, “super-loyal customers” (those who have been making frequent purchases for a long time) are the best economic contributors to a brand, and this also elucidate the formation process through which these customers transform from ordinary customers into super-loyal ones. The status of this clientele could be described as “super-highly involved”, due to the fact that their status is beyond even “highly involved”. This study found some common transitions in the way customers became “super-highly involved.” In general, they started at a level of mere product involvement, then developed brand interest, then acquired brand commitment after having pleasant experiences at the brand store. Finally, their motivation for purchasing merchandise developed into a desire for patronage of a particular salesperson. The present case-study research inductively elucidated the hypothetical elements of the formation process described above. In the current highly-competitive environment, face-to-face retail was found to be essential for increasing demand in the luxury brand industry, as we have entered an era in which “who sales” (focusing on the sales representative) have become more important than “what sales” (focusing on the product).", "subitem_description_type": "Abstract"}]}, "item_7_full_name_3": {"attribute_name": "著者別名", "attribute_value_mlt": [{"nameIdentifiers": [{"nameIdentifier": "55762", "nameIdentifierScheme": "WEKO"}], "names": [{"name": "Ishizuka, Chikako"}]}]}, "item_7_publisher_7": {"attribute_name": "出版者", "attribute_value_mlt": [{"subitem_publisher": "新潟大学大学院現代社会文化研究科"}]}, "item_7_select_19": {"attribute_name": "著者版フラグ", "attribute_value_mlt": [{"subitem_select_item": "publisher"}]}, "item_7_source_id_11": {"attribute_name": "書誌レコードID", "attribute_value_mlt": [{"subitem_source_identifier": "AN1046766X", "subitem_source_identifier_type": "NCID"}]}, "item_7_source_id_9": {"attribute_name": "ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "13458485", "subitem_source_identifier_type": "ISSN"}]}, "item_creator": {"attribute_name": "著者", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "石塚, 千賀子"}], "nameIdentifiers": [{"nameIdentifier": "55761", "nameIdentifierScheme": "WEKO"}]}]}, "item_files": {"attribute_name": "ファイル情報", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2019-08-06"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "62_321-338.pdf", "filesize": [{"value": "637.5 kB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 637500.0, "url": {"label": "62_321-338.pdf", "url": "https://niigata-u.repo.nii.ac.jp/record/7375/files/62_321-338.pdf"}, "version_id": "a2eefa93-d8a6-46c8-9e8f-448353950345"}]}, "item_keyword": {"attribute_name": "キーワード", "attribute_value_mlt": [{"subitem_subject": "超優良顧客", "subitem_subject_scheme": "Other"}, {"subitem_subject": "超高関与状態", "subitem_subject_scheme": "Other"}, {"subitem_subject": "パーソン消費", "subitem_subject_scheme": "Other"}]}, "item_language": {"attribute_name": "言語", "attribute_value_mlt": [{"subitem_language": "jpn"}]}, "item_resource_type": {"attribute_name": "資源タイプ", "attribute_value_mlt": [{"resourcetype": "departmental bulletin paper", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "ラグジュアリー・ブランドにおける超高関与消費者層の意義と形成過程", "item_titles": {"attribute_name": "タイトル", "attribute_value_mlt": [{"subitem_title": "ラグジュアリー・ブランドにおける超高関与消費者層の意義と形成過程"}, {"subitem_title": "ラグジュアリー・ブランドにおける超高関与消費者層の意義と形成過程", "subitem_title_language": "en"}]}, "item_type_id": "7", "owner": "1", "path": ["456", "775"], "permalink_uri": "http://hdl.handle.net/10191/41804", "pubdate": {"attribute_name": "公開日", "attribute_value": "2016-04-25"}, "publish_date": "2016-04-25", "publish_status": "0", "recid": "7375", "relation": {}, "relation_version_is_last": true, "title": ["ラグジュアリー・ブランドにおける超高関与消費者層の意義と形成過程"], "weko_shared_id": null}