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  1. 210 大学院現代社会文化研究科
  2. 20 紀要
  3. 01 現代社会文化研究
  4. 第62号
  1. 0 資料タイプ別
  2. 03 紀要論文

ラグジュアリー・ブランドにおける超高関与消費者層の意義と形成過程

http://hdl.handle.net/10191/41804
http://hdl.handle.net/10191/41804
fa9fa0be-7426-455e-93e0-0c960ea949f0
名前 / ファイル ライセンス アクション
62_321-338.pdf 62_321-338.pdf (637.5 kB)
Item type 紀要論文 / Departmental Bulletin Paper(1)
公開日 2016-04-25
タイトル
タイトル ラグジュアリー・ブランドにおける超高関与消費者層の意義と形成過程
タイトル
言語 en
タイトル ラグジュアリー・ブランドにおける超高関与消費者層の意義と形成過程
言語
言語 jpn
キーワード
主題Scheme Other
主題 超優良顧客
キーワード
主題Scheme Other
主題 超高関与状態
キーワード
主題Scheme Other
主題 パーソン消費
資源タイプ
資源 http://purl.org/coar/resource_type/c_6501
タイプ departmental bulletin paper
その他のタイトル
その他のタイトル The Process of Development of Super-Highly Involved Customers and their Importance to Luxury Brands
著者 石塚, 千賀子

× 石塚, 千賀子

WEKO 55761

石塚, 千賀子

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著者別名
識別子 55762
識別子Scheme WEKO
姓名 Ishizuka, Chikako
抄録
内容記述タイプ Abstract
内容記述 This research found that in terms of sales performance, “super-loyal customers” (those who have been making frequent purchases for a long time) are the best economic contributors to a brand, and this also elucidate the formation process through which these customers transform from ordinary customers into super-loyal ones. The status of this clientele could be described as “super-highly involved”, due to the fact that their status is beyond even “highly involved”. This study found some common transitions in the way customers became “super-highly involved.” In general, they started at a level of mere product involvement, then developed brand interest, then acquired brand commitment after having pleasant experiences at the brand store. Finally, their motivation for purchasing merchandise developed into a desire for patronage of a particular salesperson. The present case-study research inductively elucidated the hypothetical elements of the formation process described above. In the current highly-competitive environment, face-to-face retail was found to be essential for increasing demand in the luxury brand industry, as we have entered an era in which “who sales” (focusing on the sales representative) have become more important than “what sales” (focusing on the product).
書誌情報 現代社会文化研究
en : 現代社会文化研究

巻 62, p. 321-338, 発行日 2016-03
出版者
出版者 新潟大学大学院現代社会文化研究科
ISSN
収録物識別子タイプ ISSN
収録物識別子 13458485
書誌レコードID
収録物識別子タイプ NCID
収録物識別子 AN1046766X
著者版フラグ
値 publisher
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