{"_buckets": {"deposit": "176f3013-281c-4473-aaa7-08e46c05f099"}, "_deposit": {"id": "27264", "owners": [], "pid": {"revision_id": 0, "type": "depid", "value": "27264"}, "status": "published"}, "_oai": {"id": "oai:niigata-u.repo.nii.ac.jp:00027264", "sets": ["456", "1452"]}, "item_7_alternative_title_1": {"attribute_name": "その他のタイトル", "attribute_value_mlt": [{"subitem_alternative_title": "The Current of Place Branding: The Way to Pull in Key Persons or Foster People\u0027s Voluntarism for Place Branding"}]}, "item_7_biblio_info_6": {"attribute_name": "書誌情報", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2008-09", "bibliographicIssueDateType": "Issued"}, "bibliographicPageEnd": "116", "bibliographicPageStart": "93", "bibliographicVolumeNumber": "85", "bibliographic_titles": [{"bibliographic_title": "新潟大学経済論集"}, {"bibliographic_title": "新潟大学経済論集", "bibliographic_titleLang": "en"}]}]}, "item_7_description_4": {"attribute_name": "抄録", "attribute_value_mlt": [{"subitem_description": "本稿では地域マーケティングや地域ブランド論の議論における地域マネジメント研究を概観した。地域ブランド論ではイシューとして「コンセプトの策定」「地域外部へのコミュニケーション」そして「主体の育成と誘引」が鼎立している。その中で「主体の育成と誘引」すなわち「アクターのマーケティング」に関する議論はまだまだ希薄である。今後この分野の研究課題として，アクターのセグメンテーション，コミュニケーション・コンセプト，アクターのマーケティングの動態的把握が挙げられた。", "subitem_description_type": "Abstract"}]}, "item_7_full_name_3": {"attribute_name": "著者別名", "attribute_value_mlt": [{"nameIdentifiers": [{"nameIdentifier": "64", "nameIdentifierScheme": "WEKO"}], "names": [{"name": "Nagao, Masanobu"}]}]}, "item_7_publisher_7": {"attribute_name": "出版者", "attribute_value_mlt": [{"subitem_publisher": "新潟大学経済学会"}]}, "item_7_select_19": {"attribute_name": "著者版フラグ", "attribute_value_mlt": [{"subitem_select_item": "publisher"}]}, "item_7_source_id_11": {"attribute_name": "書誌レコードID", "attribute_value_mlt": [{"subitem_source_identifier": "AN00183269", "subitem_source_identifier_type": "NCID"}]}, "item_7_source_id_9": {"attribute_name": "ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "02861569", "subitem_source_identifier_type": "ISSN"}]}, "item_creator": {"attribute_name": "著者", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "長尾, 雅信"}], "nameIdentifiers": [{"nameIdentifier": "64", "nameIdentifierScheme": "WEKO"}]}]}, "item_files": {"attribute_name": "ファイル情報", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2019-08-20"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "85_93-116.pdf", "filesize": [{"value": "1.1 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 1100000.0, "url": {"label": "85_93-116.pdf", "url": "https://niigata-u.repo.nii.ac.jp/record/27264/files/85_93-116.pdf"}, "version_id": "67886119-b2b4-49d7-ae9e-12bf90df1dcd"}]}, "item_keyword": {"attribute_name": "キーワード", "attribute_value_mlt": [{"subitem_subject": "地域ブランド", "subitem_subject_scheme": "Other"}, {"subitem_subject": "place brand", "subitem_subject_scheme": "Other"}, {"subitem_subject": "地域マーケティング", "subitem_subject_scheme": "Other"}, {"subitem_subject": "アクターのマーケティング", "subitem_subject_scheme": "Other"}, {"subitem_subject": "主体の誘引と育成", "subitem_subject_scheme": "Other"}]}, "item_language": {"attribute_name": "言語", "attribute_value_mlt": [{"subitem_language": "jpn"}]}, "item_resource_type": {"attribute_name": "資源タイプ", "attribute_value_mlt": [{"resourcetype": "departmental bulletin paper", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "地域ブランド論における主体の誘引と育成への注目", "item_titles": {"attribute_name": "タイトル", "attribute_value_mlt": [{"subitem_title": "地域ブランド論における主体の誘引と育成への注目"}, {"subitem_title": "地域ブランド論における主体の誘引と育成への注目", "subitem_title_language": "en"}]}, "item_type_id": "7", "owner": "1", "path": ["456", "1452"], "permalink_uri": "http://hdl.handle.net/10191/6636", "pubdate": {"attribute_name": "公開日", "attribute_value": "2008-10-30"}, "publish_date": "2008-10-30", "publish_status": "0", "recid": "27264", "relation": {}, "relation_version_is_last": true, "title": ["地域ブランド論における主体の誘引と育成への注目"], "weko_shared_id": null}