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  1. 0 資料タイプ別
  2. 03 紀要論文
  1. 240 大学院技術経営研究科
  2. 20 紀要
  3. 01 新潟大学MOTレビュー
  4. No.2

地域と産業のブランド化 : すみだ地域ブランドの取り組み

http://hdl.handle.net/10191/30406
http://hdl.handle.net/10191/30406
d7626ba6-3242-4997-87d8-5f945e35a46c
名前 / ファイル ライセンス アクション
2_25-42.pdf 2_25-42.pdf (2.6 MB)
Item type 紀要論文 / Departmental Bulletin Paper(1)
公開日 2014-11-17
タイトル
タイトル 地域と産業のブランド化 : すみだ地域ブランドの取り組み
タイトル
言語 en
タイトル 地域と産業のブランド化 : すみだ地域ブランドの取り組み
言語
言語 jpn
キーワード
主題Scheme Other
主題 place brand
キーワード
主題Scheme Other
主題 destination marketing
キーワード
主題Scheme Other
主題 industrial marketing
キーワード
主題Scheme Other
主題 collaboration
キーワード
主題Scheme Other
主題 customer value creation
資源タイプ
資源 http://purl.org/coar/resource_type/c_6501
タイプ departmental bulletin paper
その他のタイトル
その他のタイトル Exploring Place and Industrial Branding : Case study of Branding Efforts of Sumida Ward
著者 長尾, 雅信

× 長尾, 雅信

WEKO 64

長尾, 雅信

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著者別名
識別子 64
識別子Scheme WEKO
姓名 Nagao, Masanobu
抄録
内容記述タイプ Abstract
内容記述 Branding a place and industry has been a challenging task for many communities. Collaborate marketing efforts of the multi-actor provide solutions to this challenge. A substantial body of research has investigated branding activities among local government, firms and outside designers and scholar in Sumida ward. This paper reports on qualitative resarch, exploring the quality and nature of branding activities which was based on existing place branding approach. The aim of collaboration isn't only outsorcing but also fostering volunteerism of firms as place branding actor through the interaction with outsiders. Among other findings, the study shows that the brand context which is based on historical-culture place brand equity may captivate new customers. Implications are provided and discussed from both practical and theoretical perspective.
書誌情報 新潟大学MOTレビュー
en : 新潟大学MOTレビュー

巻 2, p. 25-42, 発行日 2011-03
出版者
出版者 新潟大学大学院技術経営研究科
ISSN
収録物識別子タイプ ISSN
収録物識別子 21850496
書誌レコードID
収録物識別子タイプ NCID
収録物識別子 AA12696054
著者版フラグ
値 publisher
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