{"_buckets": {"deposit": "8bcbaecf-9f14-4cad-9d6f-848539b59045"}, "_deposit": {"id": "26372", "owners": [], "pid": {"revision_id": 0, "type": "depid", "value": "26372"}, "status": "published"}, "_oai": {"id": "oai:niigata-u.repo.nii.ac.jp:00026372"}, "item_7_alternative_title_1": {"attribute_name": "\u305d\u306e\u4ed6\u306e\u30bf\u30a4\u30c8\u30eb", "attribute_value_mlt": [{"subitem_alternative_title": "Exploring Place and Industrial Branding : Case study of Branding Efforts of Sumida Ward"}]}, "item_7_biblio_info_6": {"attribute_name": "\u66f8\u8a8c\u60c5\u5831", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2011-03", "bibliographicIssueDateType": "Issued"}, "bibliographicPageEnd": "42", "bibliographicPageStart": "25", "bibliographicVolumeNumber": "2", "bibliographic_titles": [{"bibliographic_title": "\u65b0\u6f5f\u5927\u5b66MOT\u30ec\u30d3\u30e5\u30fc"}, {"bibliographic_title": "\u65b0\u6f5f\u5927\u5b66MOT\u30ec\u30d3\u30e5\u30fc", "bibliographic_titleLang": "en"}]}]}, "item_7_description_4": {"attribute_name": "\u6284\u9332", "attribute_value_mlt": [{"subitem_description": "Branding a place and industry has been a challenging task for many communities. Collaborate marketing efforts of the multi-actor provide solutions to this challenge. A substantial body of research has investigated branding activities among local government, firms and outside designers and scholar in Sumida ward. This paper reports on qualitative resarch, exploring the quality and nature of branding activities which was based on existing place branding approach. The aim of collaboration isn\u0027t only outsorcing but also fostering volunteerism of firms as place branding actor through the interaction with outsiders. Among other findings, the study shows that the brand context which is based on historical-culture place brand equity may captivate new customers. Implications are provided and discussed from both practical and theoretical perspective.", "subitem_description_type": "Abstract"}]}, "item_7_full_name_3": {"attribute_name": "\u8457\u8005\u5225\u540d", "attribute_value_mlt": [{"nameIdentifiers": [{"nameIdentifier": "64", "nameIdentifierScheme": "WEKO"}], "names": [{"name": "Nagao, Masanobu"}]}]}, "item_7_publisher_7": {"attribute_name": "\u51fa\u7248\u8005", "attribute_value_mlt": [{"subitem_publisher": "\u65b0\u6f5f\u5927\u5b66\u5927\u5b66\u9662\u6280\u8853\u7d4c\u55b6\u7814\u7a76\u79d1"}]}, "item_7_select_19": {"attribute_name": "\u8457\u8005\u7248\u30d5\u30e9\u30b0", "attribute_value_mlt": [{"subitem_select_item": "publisher"}]}, "item_7_source_id_11": {"attribute_name": "\u66f8\u8a8c\u30ec\u30b3\u30fc\u30c9ID", "attribute_value_mlt": [{"subitem_source_identifier": "AA12696054", "subitem_source_identifier_type": "NCID"}]}, "item_7_source_id_9": {"attribute_name": "ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "21850496", "subitem_source_identifier_type": "ISSN"}]}, "item_creator": {"attribute_name": "\u8457\u8005", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "\u9577\u5c3e, \u96c5\u4fe1"}], "nameIdentifiers": [{"nameIdentifier": "64", "nameIdentifierScheme": "WEKO"}]}]}, "item_files": {"attribute_name": "\u30d5\u30a1\u30a4\u30eb\u60c5\u5831", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2019-08-19"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "2_25-42.pdf", "filesize": [{"value": "2.6 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 2600000.0, "url": {"label": "2_25-42.pdf", "url": "https://niigata-u.repo.nii.ac.jp/record/26372/files/2_25-42.pdf"}, "version_id": "899ca327-1408-42a7-ae6f-b3b87689ff61"}]}, "item_keyword": {"attribute_name": "\u30ad\u30fc\u30ef\u30fc\u30c9", "attribute_value_mlt": [{"subitem_subject": "place brand", "subitem_subject_scheme": "Other"}, {"subitem_subject": "destination marketing", "subitem_subject_scheme": "Other"}, {"subitem_subject": "industrial marketing", "subitem_subject_scheme": "Other"}, {"subitem_subject": "collaboration", "subitem_subject_scheme": "Other"}, {"subitem_subject": "customer value creation", "subitem_subject_scheme": "Other"}]}, "item_language": {"attribute_name": "\u8a00\u8a9e", "attribute_value_mlt": [{"subitem_language": "jpn"}]}, "item_resource_type": {"attribute_name": "\u8cc7\u6e90\u30bf\u30a4\u30d7", "attribute_value_mlt": [{"resourcetype": "departmental bulletin paper", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "\u5730\u57df\u3068\u7523\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u5316 : \u3059\u307f\u3060\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u306e\u53d6\u308a\u7d44\u307f", "item_titles": {"attribute_name": "\u30bf\u30a4\u30c8\u30eb", "attribute_value_mlt": [{"subitem_title": "\u5730\u57df\u3068\u7523\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u5316 : \u3059\u307f\u3060\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u306e\u53d6\u308a\u7d44\u307f"}, {"subitem_title": "\u5730\u57df\u3068\u7523\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u5316 : \u3059\u307f\u3060\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u306e\u53d6\u308a\u7d44\u307f", "subitem_title_language": "en"}]}, "item_type_id": "7", "owner": "1", "path": ["453/456", "515/1376/1377/1378"], "permalink_uri": "http://hdl.handle.net/10191/30406", "pubdate": {"attribute_name": "\u516c\u958b\u65e5", "attribute_value": "2014-11-17"}, "publish_date": "2014-11-17", "publish_status": "0", "recid": "26372", "relation": {}, "relation_version_is_last": true, "title": ["\u5730\u57df\u3068\u7523\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u5316 : \u3059\u307f\u3060\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u306e\u53d6\u308a\u7d44\u307f"], "weko_shared_id": null}