{"_buckets": {"deposit": "8bcbaecf-9f14-4cad-9d6f-848539b59045"}, "_deposit": {"id": "26372", "owners": [], "pid": {"revision_id": 0, "type": "depid", "value": "26372"}, "status": "published"}, "_oai": {"id": "oai:niigata-u.repo.nii.ac.jp:00026372", "sets": ["456", "1378"]}, "item_7_alternative_title_1": {"attribute_name": "その他のタイトル", "attribute_value_mlt": [{"subitem_alternative_title": "Exploring Place and Industrial Branding : Case study of Branding Efforts of Sumida Ward"}]}, "item_7_biblio_info_6": {"attribute_name": "書誌情報", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2011-03", "bibliographicIssueDateType": "Issued"}, "bibliographicPageEnd": "42", "bibliographicPageStart": "25", "bibliographicVolumeNumber": "2", "bibliographic_titles": [{"bibliographic_title": "新潟大学MOTレビュー"}, {"bibliographic_title": "新潟大学MOTレビュー", "bibliographic_titleLang": "en"}]}]}, "item_7_description_4": {"attribute_name": "抄録", "attribute_value_mlt": [{"subitem_description": "Branding a place and industry has been a challenging task for many communities. Collaborate marketing efforts of the multi-actor provide solutions to this challenge. A substantial body of research has investigated branding activities among local government, firms and outside designers and scholar in Sumida ward. This paper reports on qualitative resarch, exploring the quality and nature of branding activities which was based on existing place branding approach. The aim of collaboration isn\u0027t only outsorcing but also fostering volunteerism of firms as place branding actor through the interaction with outsiders. Among other findings, the study shows that the brand context which is based on historical-culture place brand equity may captivate new customers. Implications are provided and discussed from both practical and theoretical perspective.", "subitem_description_type": "Abstract"}]}, "item_7_full_name_3": {"attribute_name": "著者別名", "attribute_value_mlt": [{"nameIdentifiers": [{"nameIdentifier": "64", "nameIdentifierScheme": "WEKO"}], "names": [{"name": "Nagao, Masanobu"}]}]}, "item_7_publisher_7": {"attribute_name": "出版者", "attribute_value_mlt": [{"subitem_publisher": "新潟大学大学院技術経営研究科"}]}, "item_7_select_19": {"attribute_name": "著者版フラグ", "attribute_value_mlt": [{"subitem_select_item": "publisher"}]}, "item_7_source_id_11": {"attribute_name": "書誌レコードID", "attribute_value_mlt": [{"subitem_source_identifier": "AA12696054", "subitem_source_identifier_type": "NCID"}]}, "item_7_source_id_9": {"attribute_name": "ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "21850496", "subitem_source_identifier_type": "ISSN"}]}, "item_creator": {"attribute_name": "著者", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "長尾, 雅信"}], "nameIdentifiers": [{"nameIdentifier": "64", "nameIdentifierScheme": "WEKO"}]}]}, "item_files": {"attribute_name": "ファイル情報", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2019-08-19"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "2_25-42.pdf", "filesize": [{"value": "2.6 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 2600000.0, "url": {"label": "2_25-42.pdf", "url": "https://niigata-u.repo.nii.ac.jp/record/26372/files/2_25-42.pdf"}, "version_id": "899ca327-1408-42a7-ae6f-b3b87689ff61"}]}, "item_keyword": {"attribute_name": "キーワード", "attribute_value_mlt": [{"subitem_subject": "place brand", "subitem_subject_scheme": "Other"}, {"subitem_subject": "destination marketing", "subitem_subject_scheme": "Other"}, {"subitem_subject": "industrial marketing", "subitem_subject_scheme": "Other"}, {"subitem_subject": "collaboration", "subitem_subject_scheme": "Other"}, {"subitem_subject": "customer value creation", "subitem_subject_scheme": "Other"}]}, "item_language": {"attribute_name": "言語", "attribute_value_mlt": [{"subitem_language": "jpn"}]}, "item_resource_type": {"attribute_name": "資源タイプ", "attribute_value_mlt": [{"resourcetype": "departmental bulletin paper", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "地域と産業のブランド化 : すみだ地域ブランドの取り組み", "item_titles": {"attribute_name": "タイトル", "attribute_value_mlt": [{"subitem_title": "地域と産業のブランド化 : すみだ地域ブランドの取り組み"}, {"subitem_title": "地域と産業のブランド化 : すみだ地域ブランドの取り組み", "subitem_title_language": "en"}]}, "item_type_id": "7", "owner": "1", "path": ["456", "1378"], "permalink_uri": "http://hdl.handle.net/10191/30406", "pubdate": {"attribute_name": "公開日", "attribute_value": "2014-11-17"}, "publish_date": "2014-11-17", "publish_status": "0", "recid": "26372", "relation": {}, "relation_version_is_last": true, "title": ["地域と産業のブランド化 : すみだ地域ブランドの取り組み"], "weko_shared_id": null}