@article{oai:niigata-u.repo.nii.ac.jp:00007483,
 author = {田中, 敦},
 journal = {現代社会文化研究, 現代社会文化研究},
 month = {Mar},
 note = {This paper analyses the semiotic way of interpreting visual texts vis-à-vis knowledge of certain linguistic forms, which are called set expressions, as a schema. Whereas a receiver of a sign decodes it according to the “code” and understands the purpose of a sender, in the sign structure where the code is flexible in some degree, the function of the signification through which a receiver actively interprets a sign is considered more meaningful. Yet, the arbitrary interpretation of a receiver is restricted in certain kinds of visual texts such as advertisements. The literal representation of a set expression as a visual text reminds a receiver of its figurative meaning and leads to the predetermined interpretation. In this case, these two meanings of set expressions can be regarded as a denotation and a connotation of visual texts.},
 pages = {127--142},
 title = {凝結表現の共示義を用いた映像テクストの解釈について},
 volume = {53},
 year = {2012}
}