@article{oai:niigata-u.repo.nii.ac.jp:00028458, author = {Kiminami, Lily Y.}, issue = {1}, journal = {新潟大学農学部研究報告, 新潟大学農学部研究報告}, month = {Aug}, note = {In the 1990s, China sharply increased its share in the Japanese market for fresh vegetables. Faced with an influx of Chinese agricultural products, provisional safeguard measure on three items (i.e. Welsh onion, Shiitake mushrooms and Tatami-omote) was imposed by the Japanese Government in the period from April 23 to November 8, 2001. In the meantime, the Japanese government, vegetable farmers, and the groups related to production gathered together to make programs for a more competitive domestic vegetable production. In this paper, the circumstances of the competition between Japanese and Chinese agricultural products were briefly introduced. A report to Japan's correspondence to the situation of fresh vegetable production after the implementation of provisional safeguard measure was made, through the survey of two Welsh onion producing bases. Furthermore, policy implications on the structural reform program for vegetable production were drawn as the follows: Firstly, structural reform program of vegetable production will reach its limitations without touching the issue of institutional reforms of Japanese agricultural industry. Secondly, it is necessary to make an appropriate marketing strategy and establish a brand for vegetable farmers to ensure their profits from production.1990年代以降,中国の対日生鮮野菜の輸出が急激に増加し,日本市場におけるシェアも高まっている.日本政府は中国産農産物の輸入急増に伴い,2001年4月23日から11月8日までの間,ネギ,シイタケ,畳表の三品目について,暫定的セーフガードを発動した.その間,日本政府,野菜生産者及び産地は国内野菜生産の競争力向上のための計画立案に向け協議を行った.本稿では,日本産農産物と中国産農産物の競争状況を簡潔に説明し、暫定的セーフガード発動後における生鮮野菜生産の対応状況を二つのネギ産地の実態調査をもとに明らかにした.その結果,「野菜の構造改革対策」についての政策提言として,第一に,「野菜の構造改革対策」は日本農業における制度改革を欠いては,それ自体に限界があること.第二に,野菜生産者にとって収益性の高い生産を行うためには,適切な販売(マーケティング)戦略やブランドの確立が必要であることを示した.}, pages = {11--16}, title = {Competitiveness of Japanese and Chinese Vegetables : Price vs. Safety?}, volume = {58}, year = {2005} }