@article{oai:niigata-u.repo.nii.ac.jp:00027256,
 author = {Tomiyama, Eiko and Koyama, Yoji},
 journal = {新潟大学経済論集, 新潟大学経済論集},
 month = {Mar},
 pages = {127--146},
 title = {Secrets of Success in Marketing Strategies in Central and Eastern Europe: Case Studies on Japanese Companies in Poland and Hungary},
 volume = {86},
 year = {2009}
}