{"created":"2024-02-13T05:54:01.521553+00:00","id":2001192,"links":{},"metadata":{"_buckets":{"deposit":"34442417-a973-401c-af99-596104614b8f"},"_deposit":{"created_by":4,"id":"2001192","owners":[4],"pid":{"revision_id":0,"type":"depid","value":"2001192"},"status":"published"},"_oai":{"id":"oai:niigata-u.repo.nii.ac.jp:02001192","sets":["42:43:1481:1707787040776","453:456"]},"author_link":[],"item_1627361970403":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_7_biblio_info_6":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2024-01","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"80","bibliographicPageStart":"59","bibliographicVolumeNumber":"26","bibliographic_titles":[{"bibliographic_title":"新潟大学言語文化研究","bibliographic_titleLang":"ja"},{"bibliographic_title":"Niigata Studies in Foreign Languages and Cultures","bibliographic_titleLang":"en"}]}]},"item_7_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"本文对中文广告中的备注表达进行了分类探讨。备注表达是以小号字体标注在画面角落的信息。笔者调查了630多则中文广告,发现其中109则使用了备注表达。本文将其分为两个大类、10个中类、16个小类。两个大类分别是:“唤起注意/启发行动”类和“提供信息”类。其中,“唤起注意/启发行动”类,以广告内容虚构为前提,唤起受众注意并启发行动。而“提供信息”类则是在广告内容符合事实的基础上,补充相关信息。通过研究发现,备注表达存在多种固定的表达方式,作为汉语书面表达的一类,呈现出多样性的面貌。本文证明广告备注表达有很大的参考价值。","subitem_description_language":"zh-cn","subitem_description_type":"Abstract"}]},"item_7_publisher_7":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"新潟大学","subitem_publisher_language":"ja"},{"subitem_publisher":"NIIGATA UNIVERSITY","subitem_publisher_language":"en"}]},"item_7_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1884-1988","subitem_source_identifier_type":"EISSN"}]},"item_access_right":{"attribute_name":"アクセス権","attribute_value_mlt":[{"subitem_access_right":"open access","subitem_access_right_uri":"http://purl.org/coar/access_right/c_abf2"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"干野, 真一","creatorNameLang":"ja"},{"creatorName":"Hoshino, Shinichi","creatorNameLang":"en"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2024-02-13"}],"displaytype":"detail","filename":"26_59-80.pdf","filesize":[{"value":"1.03MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"objectType":"fulltext","url":"https://niigata-u.repo.nii.ac.jp/record/2001192/files/26_59-80.pdf"},"version_id":"7947af0a-0b1e-4c79-99e1-2a0db34750bc"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"中国語CM","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"注釈","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"注意喚起","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"行動啓発","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"情報提供","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"広告法","subitem_subject_language":"ja","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"中国語の映像広告に見られる注釈表現","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"中国語の映像広告に見られる注釈表現","subitem_title_language":"ja"},{"subitem_title":"Study on annotation expressions found in Chinese video advertisements","subitem_title_language":"en"}]},"item_type_id":"7","owner":"4","path":["456","1707787040776"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2024-02-13"},"publish_date":"2024-02-13","publish_status":"0","recid":"2001192","relation_version_is_last":true,"title":["中国語の映像広告に見られる注釈表現"],"weko_creator_id":"4","weko_shared_id":-1},"updated":"2024-02-13T05:54:08.168402+00:00"}