2024-03-28T18:52:15Z
https://niigata-u.repo.nii.ac.jp/oai
oai:niigata-u.repo.nii.ac.jp:00007663
2022-12-15T04:09:41Z
428:429:770:799
453:456
A Structural Analysis about Eco-conscious Consumption based on "Consumer Decision Making Model" : Focus on the Application of "Eco-sensitivity Scales"
「消費者購買行動意思決定モデル」を基礎とした環境配慮型消費の構造分析 : 「環境感応度」の活用を中心に
高橋, 寛彦
29
意識と行動の不一致
環境感応度
AHP
コンジョイント分析
On ecological issues, it is important to consider the disagreement between consciousness and action of the consumer. Under the concept of "eco-sensitivity", this study tries to validate two techniques for measuring the gap of consciousness and action that were proposed by Nagasawa and Tsai. One is "AHP (Analytic Hierarchy Process)" and other is "Conjoint Analysis". After this validation, actual research will continue.
departmental bulletin paper
新潟大学大学院現代社会文化研究科
2007-03
application/pdf
現代社会文化研究
38
65
82
現代社会文化研究
AN1046766X
13458485
https://niigata-u.repo.nii.ac.jp/record/7663/files/01_0043.pdf
jpn