2024-03-28T13:54:54Z
https://niigata-u.repo.nii.ac.jp/oai
oai:niigata-u.repo.nii.ac.jp:00007344
2022-12-15T03:40:40Z
428:429:770:774
453:456
A Study of Place Brand Building by the Collaboration: In the Case Study Research of the Community : Reactivating of Multiple Actors Cooperator Squad of Myoko City
多主体協働による地域ブランド構築の研究 : 妙高市地域サポート人材を事例に
多主体協働による地域ブランド構築の研究 : 妙高市地域サポート人材を事例に
山崎, 義広
55705
地域ブランド
協働的価値発見
よそ者
主体の動態的把握
地域おこし協力隊
In the place branding study, it has been pointed out that the importance of various actors who play active roles in their region. However, the knowledge of how to collaborate in the region, where lacking in local resources, is insufficient among actors. It will be essential for researchers to clarify the process of creating region’s value in actors’ collaborating efforts. This study, therefore, focused on the actors from outside of the region and analyzed the case of the Community Reactivating Cooperator Squad of Myoko City in Myoko, Niigata Prefecture. As a result, the study revealed the driving factors in the process of creating a place brand by collaboration of multiple actors which consist mainly by outsiders
departmental bulletin paper
新潟大学大学院現代社会文化研究科
2016-12
application/pdf
現代社会文化研究
63
37
53
現代社会文化研究
AN1046766X
13458485
https://niigata-u.repo.nii.ac.jp/record/7344/files/63_37-53.pdf
jpn