2024-03-29T13:30:39Z
https://niigata-u.repo.nii.ac.jp/oai
oai:niigata-u.repo.nii.ac.jp:00007663
2022-12-15T04:09:41Z
428:429:770:799
453:456
「消費者購買行動意思決定モデル」を基礎とした環境配慮型消費の構造分析 : 「環境感応度」の活用を中心に
A Structural Analysis about Eco-conscious Consumption based on "Consumer Decision Making Model" : Focus on the Application of "Eco-sensitivity Scales"
高橋, 寛彦
意識と行動の不一致
環境感応度
AHP
コンジョイント分析
On ecological issues, it is important to consider the disagreement between consciousness and action of the consumer. Under the concept of "eco-sensitivity", this study tries to validate two techniques for measuring the gap of consciousness and action that were proposed by Nagasawa and Tsai. One is "AHP (Analytic Hierarchy Process)" and other is "Conjoint Analysis". After this validation, actual research will continue.
新潟大学大学院現代社会文化研究科
2007-03
jpn
departmental bulletin paper
http://hdl.handle.net/10191/6389
https://niigata-u.repo.nii.ac.jp/records/7663
AN1046766X
13458485
現代社会文化研究
現代社会文化研究
38
65
82
https://niigata-u.repo.nii.ac.jp/record/7663/files/01_0043.pdf
application/pdf
301.1 kB
2019-08-06