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地域ブランドの背景と諸相 : 「人口減少社会」と地方の課題をめぐって
http://hdl.handle.net/10191/41787
http://hdl.handle.net/10191/41787939a38be-04b6-4b2d-8d27-274775633f5c
名前 / ファイル | ライセンス | アクション |
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61_275-291.pdf (736.9 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2016-04-25 | |||||
タイトル | ||||||
タイトル | 地域ブランドの背景と諸相 : 「人口減少社会」と地方の課題をめぐって | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | 地域ブランドの背景と諸相 : 「人口減少社会」と地方の課題をめぐって | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 地域ブランド | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 人口減少 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 観光 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Uターン | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Iターン | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | CSV | |||||
資源タイプ | ||||||
資源 | http://purl.org/coar/resource_type/c_6501 | |||||
タイプ | departmental bulletin paper | |||||
その他のタイトル | ||||||
その他のタイトル | The History and Present Realities of Regional Branding : Its Relationship to Population Decline and other Concerns Affecting Japan’s Regional Areas | |||||
著者 |
山崎, 義広
× 山崎, 義広 |
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著者別名 | ||||||
識別子 | 55789 | |||||
識別子Scheme | WEKO | |||||
姓名 | Yamasaki, Yoshihiro | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Japan’s regional areas are facing many problems today, and the possibilities offered by using the name of the area in the brand names of local products (so-called “regional branding”) has started to attract greater interest, as a potential solution to some of these problems. This paper discusses the increase in the average age of the population in Japan’s regional areas -- and even the possible disappearance of many of these areas -- with a focus on the declining birthrate as one reason for these concerns. It also discusses the population flow from these regions to the cities, including both the “U-Turn” (leaving when young and coming back many years later) and “I-Turn” (Moving to unfamiliar region) phenomena, as well as the real impact of tourism on some of these areas. Our results underlined the importance, for future research into the phenomenon of regional branding, of the existence of Actors deeply engaged in the long-term development of these regional areas. It was seen that the special role played in these regional areas by businesses will require further study, especially from a CSV (creating shared value) point of view. | |||||
書誌情報 |
現代社会文化研究 en : 現代社会文化研究 巻 61, p. 275-291, 発行日 2015-12 |
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出版者 | ||||||
出版者 | 新潟大学大学院現代社会文化研究科 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 13458485 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN1046766X | |||||
著者版フラグ | ||||||
値 | publisher |