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ラグジュアリー・ブランドの機能 : 消費者の精神的価値ならびに市場動向の観点から
http://hdl.handle.net/10191/41777
http://hdl.handle.net/10191/41777683b9b3f-302c-4c07-9c4c-0ec1d3604424
名前 / ファイル | ライセンス | アクション |
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61_257-273.pdf (831.8 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2016-04-25 | |||||
タイトル | ||||||
タイトル | ラグジュアリー・ブランドの機能 : 消費者の精神的価値ならびに市場動向の観点から | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | ラグジュアリー・ブランドの機能 : 消費者の精神的価値ならびに市場動向の観点から | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | ラグジュアリー・ブランド | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 購買顧客の変化 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 差別化要因 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 夢 | |||||
資源タイプ | ||||||
資源 | http://purl.org/coar/resource_type/c_6501 | |||||
タイプ | departmental bulletin paper | |||||
その他のタイトル | ||||||
その他のタイトル | The Function of Luxury Brands : From the Perspective of Customer’s Value and Market Trends | |||||
著者 |
石塚, 千賀子
× 石塚, 千賀子 |
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著者別名 | ||||||
識別子 | 55787 | |||||
識別子Scheme | WEKO | |||||
姓名 | Ishizuka, Chikako | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | What is the raison d'être of luxury brands, and how are they different from general product brands? In order to elucidate the essential elements involved in luxury branding, this paper tries to interpret their value and impact on consumers and the market trends. For over a century, luxury goods have been conspicuously consumed as symbols of self-actualization, and for their emotional value to consumers. The origin of the demand for luxury goods is in a different dimension from that for basic items used in daily life. While the Japanese economy stagnated for a decade after the burst of the economic bubble around 1991, the sales of luxury brands continued to do well. Currently, luxury brands have become synonymous with areas in Tokyo and Osaka such as Ginza, Omotesando and Shinsaibashi, and also with the highest-level department stores, which have been struggling to compete with e-commerce, “fast fashion” stores, and large shopping malls. The exclusiveness of luxury brands contributes to their sales, and acts as one of the factors differentiating them from shopping malls and so on. In Japan the luxury purchasers had greatly changed. Nowadays, the customers purchasing luxury brands principally come from the wealthier social strata, with some tourists (especially from China) are also purchasing them as well. Maximizing the consumption of luxury goods by the wealthy may help rectify the acceleration of income disparities in Japan. | |||||
書誌情報 |
現代社会文化研究 en : 現代社会文化研究 巻 61, p. 257-273, 発行日 2015-12 |
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出版者 | ||||||
出版者 | 新潟大学大学院現代社会文化研究科 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 13458485 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN1046766X | |||||
著者版フラグ | ||||||
値 | publisher |